30% Of White-Collar Workers Reduce Their Clothing Consumption Willingness? In The Cold Winter Of The Market, Fabric Enterprises Break The Ice Like This!

According to the 2019 Life Consumption Report of Chinese white-collar netizens recently released by Penguin Zhiku 30.2% of white-collar workers think their consumption intention has become low. With relatively low consumption expectations, compared with more basic needs such as housing, travel and food, they first chose to reduce their spending on clothing.

YoY growth rate of textile industry inventory (%)

Ex factory price index of chemical fiber and cotton textiles and their finishing after printing and dyeing

These factors undoubtedly affect the sales of clothing and the inventory of enterprises, thus slowing down the circulation speed of the entire textile market. This chain reaction is clearly reflected in the fabric market this year.

Large increase in inventory

The price keeps falling

From the year-on-year growth rate of textile industry inventory announced by the National Bureau of Statistics, two In the first half of 2018, the textile inventory was still in a relatively reasonable and stable stage, with both year-on-year growth and three consecutive months of decline. However, since the second half of 2018, the growth rate has been out of control. Even in the traditional peak season of textiles, the inventory in March and April 2019 is still growing. Until the textile off-season, the year-on-year growth rate of inventory for four consecutive months was more than 10%.

At present, the inventory of the textile market is still at a high level, although the market has slightly recovered, the loom operating rate has increased, and the gray fabric inventory has begun to loose , but market feedback shows that Weaving manufacturers have few large orders, and most of them are small ones. The inventory of fabrics still bothers the heads of countless related enterprises.

"The market is tepid this year. It is rare that the factory had a holiday of nearly a week during the National Day holiday. Recently, the company stopped some machines in the factory to relieve the pressure of inventory." A person in charge of the fabric enterprise who did not want to be named told the reporter: "In the past, the cloth in stock could walk more than 100000 meters in a week, but now we are satisfied with the order, and the Spring Festival is estimated to be an early holiday."

Another person in charge of the enterprise also said frankly: "This year, the market has become more 'cold'. There are few orders for fabrics like Nexton. The sales of the company's gall cloth have also declined relatively, and the stock has accumulated a lot. Now the phenomenon of dumping goods on the market is increasing, and everyone wants to reduce the pressure on inventory and capital."“

The market research results of China Light Textile City also confirmed the words of the head of the enterprise. Research shows that: In the near future, the textile city fabric market business is still relatively insufficient; In order to reduce the inventory pressure, some polyester ammonia elastic fabric weaving enterprises around the textile city have recently reduced the operating rate. In the early winter of the traditional market, polyester ammonia elastic fabric is made of polyester FDY filament Most of the finished fabrics of DTY low elastic yarn, wool felt composite yarn, interwoven or mixed polyester/ammonia elastic cloth, and double-layer composite polyester/ammonia elastic cloth have their own stocks in some stores, while some large-scale stores still have large quantities of stock.

Due to the "oversupply", the textile industry chain is running at a high speed, but the demand of end customers is seriously lagging behind. Another phenomenon follows - the price of fabrics is "flying down".

For example, for silk like fabrics, 75D24T high twist chiffon fell from 3.3 yuan/meter last year to 2.6 yuan/meter, and 75D tangle fell from 4.8 yuan/meter to 3.8 yuan/meter... The price of all kinds of silk like fabrics fell by about 20%, almost overnight back to three or four years ago.

From the changes in the ex factory price index of chemical fiber, cotton textile fabric and corresponding finishing after printing and dyeing published by the National Bureau of Statistics in the past two years, it can be seen that the prices of these two kinds of textiles, which are most commonly used by consumers in daily life, have ended their growth trend this year, and have begun to decline significantly year on year, with a strong downward trend.

Embarrassment of conventional products

Innovation in short supply

However, the market never stagnates. When conventional products face the embarrassing situation of overcapacity, the sales of many products are rising.

Recently, when a reporter from China Textile News visited enterprises, relevant responsible persons of many enterprises said that This year, the heat of recycled fabrics has increased significantly, and many customers have consulted this kind of fabrics. "In fact, compared with traditional fabrics, the price of grey fabric of recycled fabrics is often 50% higher than that of traditional fabrics, while the price of finished fabrics may be nearly 80% higher. Although it is more expensive, garment enterprises are also willing to pay for 'recycling'." Relevant principals of Nantong Dongyi High tech Fiber Technology Co., Ltd The company now uses recycled yarn to weave fabrics, DuPont bio velvet, DuPont stretch yarn and other fabric products. Their performance is almost the same as that of traditional fabrics, showing a very wide application space. At this year's major exhibitions, the company has reached a purchase intention with many customers.

"At present, more and more downstream customers have begun to use recycled fabrics." Relevant principals of Changshu Zhongzhou Textile Sales Co., Ltd It also said that now the company has also followed the trend of green and environmental protection and launched knitted recycled and environmental friendly fabric products. It is understood that this product has also passed a series of international certification, and is highly recognized internationally.

Elastic fabrics have become popular in the past two years.   Ji Chengmei, Deputy General Manager of Zaozhuang Haiyang Dynasty Textile Co., Ltd Said that the company now mainly promotes pure cotton linen imitation, permanent black and other fabric products. These fabrics have a common feature - elasticity. "Most of the company's fabrics show good elasticity, good flexibility and reducibility, and the clothes produced are washable, wearable, not wrinkle prone, comfortable and smooth. The current market sales situation is gratifying."

In recent years, many fashion brand clothing companies tend to use fabrics with strong light sense to make fashionable men's and women's clothing, which has also become a market trend.   Suzhou Benfu Textile Co., Ltd The main color bird nest reflective technology fabric, customers are not lack of Italian and German clothing brands. " Pu Lixu, the general manager of the company, said that this kind of fabric relies on the original finishing process to make the fabric "bright" by lighting. It not only makes the fabric more "dazzled" and more attractive, but also has higher added value and broad market prospects.

Pu Lixu said: "At present, since the fabric was released in May, although the price of proofing is as high as 200 yuan/meter, and the price of bulk goods is also 99 yuan/meter, the number of brands and designers purchased is endless, indicating that this fabric is highly recognized in the market."

Today, the textile industry is further promoting industrial upgrading, and then following the old path of others to become less competitive in the market, while enterprises that follow the path of regeneration, popularity and differentiation are becoming more and more courageous. Industry insiders pointed out that The market of conventional fabrics will become more and more intense in the future. Enterprises need to constantly innovate, plan in advance, and become stronger and bigger by doing fine and professional work.