Tmall Made A New Product: Tmall Flash Down.

If you want to know which products of Tmall platform are in price, do you want to buy goods at low historical prices?

Tmall platform robots seem to know these users' minds.

To this end, Tmall recently launched a new product of parity - Tmall flash down.

On the Tmall app home page, pull down the "Tmall flash down" entrance.

It is a special price channel in Tmall APP, updated every day, recommended by AI, searched in Tmall flash, all historical low price goods.

From the point of view of commodities, Tmall flash price cut =30 days high price -30 days low.

All the high price and low price of Tmall are taken from the price of the commodity. Users can check the 30 day high price and 30 days low price of the goods in the "historical price" to ensure that the prices of the goods purchased are low within 30 days.

Hierarchical operation users

Undoubtedly, Tmall is already a huge brand online collection site.

On the basis of hundreds of millions of users, it needs meticulous operation of users at all levels, through the introduction of different modules to meet the needs of different users.

This is the case with Tmall's small black box on the line. Tmall's flash drop is also true today.

Tmall's flashing price comparison system currently consists of home life, clothing shoes, beauty care, mother and child wear, quality household appliances, sports outdoor, mobile phone digital, automotive supplies, etc.

It starts with the whole category and aggregates the commodity dynamics of all kinds of price reduction brands in real time, so as to form a price class traffic entrance, and converge on such sensitive users of the brand commodity price to carry out the deep level operation service.

In fact, the deep operation of users after stratification will be the key strategy of Ali in the coming period.

In March of this year, Ali launched the plan to upgrade the consumer strategy and enhance the service capabilities of enterprises, focusing on the consumer market and the enterprise service market respectively, and emphasized that while maintaining the independent development of the two brands of Taobao and Tmall.

We will open up two consumer scenarios of Taobao and Tmall to achieve hierarchical operation of consumers and platform businesses to meet the needs of different consumer businesses.

And the launch of Tmall flash is also a "training" for Ali to operate deep users and services at different levels.

Brand new promotion method or appearance

In addition to the user level, from the perspective of brand, the launch of Tmall flash has a certain impact on the brand.

There are brand businesses that believe that through this function, the brand can recommend goods that are ready for price reduction to the precise users in real time, which can reduce inventory and speed up sales.

This will also be a new way of brand promotion.

"Just like offline stores, if a commodity sells for a period of time, if it wants to increase the volume, it will change the price from time to time. When consumers enter the store, they can see the price and merchandise of the discount sale.

But there are huge quantities of goods on the Internet, and even if a brand product is cut down, users will never notice it.

The launch of Tmall flash can solve this problem.

Real time AI pushes the price of the brand to the precise user, but also avoids the situation that the brand price is going to be promoted in time but is overwhelmed by massive commodities.

The brand businessman said.

In its view, Tmall is paying more and more attention to the hierarchical and meticulous operation of the brand to meet the different needs of different brands at different time periods.

This will be Tmall's brand new promotion, and brand new.

"There are more ways to promote brands, which is also a help to the flexibility of brand marketing.

Brand has more promotional options on Tmall platform.

The above said.

In fact, according to the new strategic adjustment plan of Ali, the deep operation of different brands will also be a key strategy for its brand in the future.

In the view of these people, with ALI for different brands of layered services in depth, the future Tmall and Taobao level, there may be new products and planning.

"Of course, this also means that Tmall has another way to earn brand marketing expenses."

"Danger" and "machine" in the field of electricity supplier price comparison

Ali is using multiple products to meet the needs of different brands and users.

However, the launch of every new product will also have a subtle impact on start-ups or other SMEs in the field.

The launch of Tmall flash is no exception.

At present, the offline businesses are involved in the price range.

Offline retail involvement in the price range, the first WAL-MART.

WAL-MART has made a price comparison function, Saving Catcher. Consumers who shop in WAL-MART stores can only know the price of the goods they buy at a discount price by simply scanning the two-dimensional code on the small ticket with their mobile phones.

If you find a more favorable price, WAL-MART will automatically recharge the difference to your personal account in the form of an electronic gift card.

And what is worth buying is the representative of the enterprises involved in the price parity, and also includes a large number of start-ups, such as price comparison network, and slowly buying.

What danger and machine will Tmall bring to the industry?

In the industry view, Ali involved in the field of parity, the opportunity is greater than the danger.

First of all, it will make the cake of the price comparison industry bigger. More and more brand enterprises will promote this way, and even the price promotion will have the chance to become the norm of brand marketing.

And the opportunities for all platforms will also increase, and there will be more opportunities for service brands.

"Ali's entry and investment in the price area will lead to the possibility of more win."

In addition, it believes that Ali entry will also encourage more users to buy what they want through the price parity platform.

The electricity supplier price platform will become a new way for users to buy things in layers.

Organic, of course, is also dangerous.

In his view, the infiltration of giants like Ali brings the adsorption of flow.

If the small and medium-sized platforms have no characteristics and no value, the first thing users think of is the platform for the price of Ali. The small and medium-sized platforms will no longer have users and brand businesses, nor will they have the value of existence.