Five Factors Affecting The Development Of Children'S Wear Brands

Five factors affect the further development and expansion of children's wear industrial bases.

Every year, new and disappearing children's wear brands are numerous, and children's wear industry has exposed many problems at the same time. These factors affect the further development and expansion of the children's wear industrial bases.

First, the lack of outstanding talents, especially outstanding children's wear designers, is a reference and combination of product development.

Large enterprises learn from and combine children's clothing design in Europe, the United States, Korea, Japan, Hong Kong and Taiwan. Small and medium-sized enterprises are mostly looking at the new products of large enterprises, waiting for reference and combination.

At the same time, the marketing elite and skilled technicians are also quite lacking.

Two, lack of innovation consciousness. Innovation includes business model innovation, management innovation and fashion style innovation.

In terms of storefront management, serialization consciousness is not strong.

Some brand stores often sell only their own clothing products, which appear rather monotonous. They can actually be mainly children's clothing, but they can be outsourced by children's shoes, satchel and stationery. This will not only enrich the products, but also improve the price of the whole set of clothes, and at the same time, raise the grade of the products.

On the design, there are "Shishi people" imitating death "Guangdong" and "Huzhou people's imitation of death" stone lions.

In the management of enterprises, many enterprises still practise extensive mode, and carry out family management.

Modern clothing products want to win

A very important reason is to let consumers accept their cultural ideas.

No matter from the regional culture of the children's clothing base, or the cultural construction within a single enterprise, it is obviously not enough.

That has its own unique style charm (such as Shanghai style, Hangzhou style water village style, Han style generous dignified).

Four, the lack of some leading brands and internationally competitive brands. An important criterion for the development of industrial clusters is to see whether it can have a number of leading brands, such as Ningbo men's wear, YOUNGOR, Shanshan, Luo Meng, Beijing women's wear, white collar, Shandong suits, bridegroom, red collar and so on. Although children's wear bases have sprung up some famous brands, compared with men's and women's wear, they are few and influential.

Five, from the external environment, the green barrier of children's clothing exports also restricts the marketing channel of children's clothing. The so-called green trade barrier refers to the measures that import countries restrict imports by protecting the ecological environment, natural resources, human and animal and plant health, which constitutes a green barrier for the export of products or services around the world.

The international environmental conventions, the environmental provisions in the WTO agreement, the series standards of the international environmental management system, the green marking system, the domestic environment and trade regulations of importing countries, the environmental and technological standards of importing countries, on the one hand, are conducive to environmental protection and sustainable development; on the other hand, they can also form the source of green trade barriers.

After China's accession to the WTO, the main obstacle to the export of children's clothing will be green trade barriers.

Since the 90s of last century, industrial developed countries have promulgated relevant environmental protection regulations and textile environmental protection standards, and have strictly checked imported textiles.

For example, the EU limits the content of 100 kinds of harmful substances in imported garments.

The rise of world environmental protection in twenty-first Century will definitely affect the international children's clothing market. In particular, developed countries such as Europe, the United States, Japan and other developed countries have set up a "green trade barrier" to restrict and prevent foreign goods from entering the domestic market and protect their competitiveness in the clothing market by formulating various environmental standards, environmental laws and regulations.

This requires export oriented enterprises to pay attention to all kinds of green certification, check from the entire supply chain, and actively adapt to and smoothly pass the green barriers of children's clothing exports.