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China'S GDP Growth Rate Hit A 6 Quarter High In The First Quarter, And Clothing Consumption Showed A Downward Trend.

2017/4/19 17:08:00 43

FashionRetailClothingCosmeticsFast Fashion

Consumer goods in China in March 2017

retail

The total amount of RMB 27864 yuan (hereinafter referred to as "Yuan") increased by 10.9% compared with nominal growth.

Among them, the retail sales of consumer goods above the quota reached 12873 billion yuan, an increase of 10%.

In 2017 1-3, retail sales of consumer goods totaled 85823 billion yuan, an increase of 10% over the same period last year.

Among them, the retail sales of consumer goods above the quota reached 37460 billion yuan, an increase of 7.9%.

In March 2017, the national consumer price level rose by 0.9% year-on-year, down 0.3% compared to the same period. The clothing product consumption price and the chain ratio rose by 1.3% and 0.6% respectively, while the clothing factory producer prices were 1.3% and 0% respectively.

In the first quarter of 2017, the per capita clothing consumption expenditure of the whole country was 403 yuan, a year-on-year decline of 0.5%, accounting for 8.4% of the per capita consumption expenditure. It is the only consumer category that has declined. It shows that the Chinese clothing market is still grim.

In March, the retail sales of China's clothing market increased 6.4% to 110 billion 100 million yuan compared with the same period last year, the worst increase in all consumption categories. In 1-3 months, the clothing category increased by 6.2% to 364 billion 800 million yuan, ranking the bottom second, which was only higher than that of the automobile category. However, the sales of automobiles in the first two months of this year decreased as a result of the purchase tax problem, but in March it rebounded rapidly, with a 8.6% increase.

2016, China

clothing

Sales of shoes and hats and needle textiles have increased by nearly 7% to 14433 billion yuan, slower than the increase of 10.9% and 9.8% in 2014 and 2015.

In the first two months of 2017, the growth rate of China's clothing market was even less than 6.1% to 256 billion 500 million yuan, down from 7.1% in December 2016 and below 8.4% in the same period in 2016.

The downturn in the apparel industry has become a trend in the world. The bankruptcy and closings of a large number of clothing brands show that the industry is overcapacity. In addition, the new lifestyle of social media representatives has gradually reduced the proportion of support for clothing consumption.

The rapid expansion of fashion in China in 2006 and the booming online apparel market represented by Taobao, Tmall, Jingdong and vip.com have stimulated the Chinese apparel market to expand rapidly.

However, since 2016, the growth of fast fashion industry has dropped to a single digit as China's economic growth slows down and its clothing market is weak.

Asia's largest clothing retailer Fast Retailing Co. Ltd. (9983.T) (6288.HK) XXX group released last week's results show that the group's fast fashion brand Uniqlo Uniqlo UNIQLO ended the 2017 fiscal year of February 28, 2017, the first half of the fiscal year, the international sales increased by only 0.9% to 392 billion 800 million yen, the worst half year for China's growth. In the first half of fiscal 2016, the brand's international business grew by 12.9%.

Despite the fact that Xun said that the exchange rate was 11%, the Uniqlo market was strong in mainland China. However, as we all know, the brand is the most radical international brand in China's market expansion, and the expansion rate of 100 stores every year. Therefore, its sales promotion is mainly for new stores, not for machine growth.

Research Institute No Agency predicted that the sales growth of Uniqlo UNIQLO last year was basically the same as that of the same store last year, and this year's performance is similar to that of last year.

Unlike the clothing market, China

Cosmetics

The market has maintained a relatively high growth rate along with the steady development of the economy and consumer market. In March, the cosmetic market in China increased by 8.7%. Although it fell in the first two months, it was still stronger than the 8.3% increase in 2016.

Gold and silver jewelry sales rebounded sharply in March in the gold price rose 7.2%, with the first two months of 8.2% decline rate, but the Chinese calendar year is usually one of the category sales season, and in 2016, the Chinese market gold and silver jewelry sales were only flat.

Mao Shengyong, spokesman for the National Bureau of statistics, said at a press conference on Monday that China's residents' income actually increased by 7% in the first quarter, an increase of 0.5 percentage points over the same period last year.

Income growth is the premise and guarantee of consumption growth. The overall consumption, the proportion of service consumption is increasing, the growth rate of service consumption is accelerating, and some quality consumption of physical consumption is also accelerating, and the consumption upgrading trend is obvious.

For more information, please pay attention to the world clothing shoe and hat net information report.

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