Jingdong And Eic Education Group Announce Formal Signing Of Strategic Cooperation Agreement

With Eic education group announces the formal signing of the strategic cooperation agreement, the two sides will conduct in-depth cooperation in the field of overseas student service, providing one-stop, diversified overseas and overseas life services.

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It is understood that Jingdong in September this year formally launched the international education business, mainly through the invitation to enter the way to introduce businesses.

In September, Eic launched its core products on Jingdong, including language training, learning tours, mainstream study abroad, and other service products and job search products.

According to Eic, there will be more than 1000 products on the line in the future, and a high-end learning mall will be built.

At present, Jingdong has provided front-end, middle end and back-end services for international education business.

In the front-end link, Jingdong will make personalized recommendation according to the needs of consumers, and provide free learning programs for consumers by the recommended agencies.

In the middle end segment, Jingdong provides products for many popular countries studying in Britain and the United States.

In the back-end segment, Jingdong will also provide overseas life and career planning products such as overseas pick up, rent, employment guidance and so on.

Jingdong said that in the current international consumer demand for education continues to rise, Jingdong in the field of international education, will leverage the platform influence and resource integration capabilities, to provide consumers with a variety of international education services.

However, some people in the industry have pointed out that the application of overseas study as a highly communicative service is ultimately required for consultation on the ground, which is difficult for the electricity supplier to solve.

With the help of e-commerce platform, overseas institutions will bring traffic to some extent, but they also need to be built on brand accumulation.

On the basis of influence.

Jingdong's involvement in international education is still electricity supplier.

It remains to be seen what the final effect will be.

The report shows that the United States and Australia are still the most important destination countries, absorbing nearly 70% of the international students, and the ranking of institutions is still the most concerned information when parents choose schools.