Sold Four Years Of Stockings, The Uncle Wanted To Raise A Running Socks.

August 18th news, taking advantage of the Olympic Games to enter the climax stage, engaged in Socks Zhu Wenjian, the founder of "Shanghai one silk stockings" ("K uncle") has been officially launched in Jingdong for four years and a half years.

According to Zhu Wenjian, the company began developing lightweight running socks from October last year, after 8 proofing modifications and optimization, until July 2016 to complete the final test. At present, the lightweight running socks have been formally launched on Jingdong chips, with the goal of raising 300 thousand in a month.

As for the opportunity to develop running socks, Zhu Wenjian revealed that it started running in 2013, followed by several marathons. They started wearing ordinary cotton socks, and later bought some running socks outside, but the details were still lacking, such as pilling, grinding feet, sliding feet or too large. At the same time, seeing that domestic running is booming, many people do not yet know that socks are actually better than others. Running shoes More importantly, some running friends did not wear professional running socks, resulting in blisters, foot and arch pain, leg swelling and even toe drop. So they decided to develop a better pair of professional running socks and cool colors.

In addition, growing Sportswear The market also lets Zhu Wenjian see the opportunity of running socks. Statistics show that China's sports industry will reach 5 trillion yuan in 2025, and the domestic market will be expected to reach 1000 in 2020. "We know that the sport of running has entered a period of explosive growth, and the demand for shoes and accessories has increased sharply."

Zhu Wenjian said that compared with the general cotton socks, lightweight running socks are very different in material quality, which is more conducive to sweating, moisture absorption, pressure shock absorption and skid resistance. Of course, the production cost is also higher. According to him, one Jin light professional running socks adopt Italy Ronati 200 needles and professional running socks special machine, the process reaches more than 170.

It is understood that Shanghai Yi Jin from October 2011, the main line of women's stockings and personal clothing, online channels include Tmall, Jingdong, WeChat, and 2014 turnover of around 3 million. As early as in March 2015, one Jin had tried a stock raising plan, raising 1 million 100 thousand yuan in 14 days.

And for the crowds of running socks, Zhu Wenjian said he would face all runners in the country regardless of sex. After the launch of Jingdong, Yi Jin will start to try its own retail business in its agent team, WeChat, Taobao and other run group channels. At the same time, it also recruits all platforms or applications under the online and offline platforms, agencies, stores, run heads or personal businesses.

In the future, Yi Jin also plans to enter compressed clothing, compress accessories, and other sports socks, around the sports around such as running, riding, riding, football, basketball apparel products.