What Are The Limitations Of China's Clothing Industry?

domestic

The real development is the last 30 years.

So far, it is still a traditional industry.

Industry data in 2014 showed that the market size has exceeded 2 trillion.

Online scale 420 billion, accounting for 19%, an increase of 41.48% over the same period.

At present, the number of domestic clothing brands exceeds 60 thousand, including

,

,

Leisure, underwear,

And so on.

Industries are labor-intensive and capital intensive industries. For the latter, the threshold is higher.

At the same time, the traditional clothing industry has low production level, fewer well-known brands and fewer high-end brands.

In terms of industry characteristics, industry concentration is not high, competition is fierce, brand is numerous, rules are not clear, and market competition is not orderly.

Consumer side, consumers in the choice of clothing brand awareness is becoming stronger and stronger, the demand for clothing is also higher and higher.

They are no longer satisfied with simple needs, and are increasingly demanding fashion, fashion and quality.

Domestic clothing brand and niche designer brand are rising gradually, and the era of brand and market differentiation is coming.

Garment enterprises can directly face consumers and make full use of them.

Optimize the industry structure.

1. lack of original design and trend forecasting capabilities, product homogeneity is serious.

2. from the production point of view, the supply chain production level is weak.

3. retail terminal management level is relatively low.

1. agent system has become a brand retail operation.

Industry leading enterprises have begun to innovate, Metersbonwe brand clothing to explore the O2O mode, seven wolves into the 3D fitting mirror, the birds and the United States cooperation.

2. explore clothing O2O and mobile payment: in the long run, or the development of user experience, the line can be drained to the line, and the line can also be drained onto the line, forming a closed loop gradually.

At the same time, it began to try to pay with WeChat and Alipay.

1. use

It is possible to replace traditional closed manufacturing systems with large data and fully meet consumer demand, breaking through the traditional manufacturing industry's thinking.

2. crowd design, through the Internet

It is also a reflection of users' thinking participation by designing satisfying demands for customers and completing a product together with customers.

3., from upstream, intelligent manufacturing will reduce costs and make capital more efficient.

Now companies are trying to implement them.

4. customization is "

An important trend.

It was difficult for enterprises to communicate with consumers, and their individual needs could not be satisfied.

Now the Internet makes communication easier to achieve, and production demand can also be personalized efficiently.