Ralph Lauren's Live Online Fashion Show Across The Atlantic
This is seen as the first digital attempt in the fashion industry, Ralph Lauren.
Ralph Lauren
Branded live streaming service operators Periscope live in London
ralph lauren
A fashion show far away in New York.
The brand will be on its twitter.
On the 1 million 300 thousand fans on this fashion event posted continuously, for this fashion show big momentum.
When a crowd walks in the Skylight Clarkson square in Manhattan, Londoners can watch the 2016 spring fashion show through the big screen of Piccadilly Circus.
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Ralph Lauren (110.23, 1.39, 1.28%), a high-end clothing manufacturer, issued a financial report on Wednesday that its first quarter earnings were better than market expectations, but negative exchange rate changes continued to drag on revenue growth.
In the fiscal quarter ending June 27th, the net profit of the company fell to $64 million, or 73 cents per share, from 162 million US dollars a year, or 1.80 US dollars per share.
Excluding one-time items, the company adjusted earnings per share for the quarter to $1.09, higher than the average expected 99 cents for analysts surveyed by Thomson Reuters.
Revenue fell 5.3% to $1 billion 620 million, slightly higher than analysts' average estimate of $16 billion 100 million.
RalphLauren's new PoloTech wearable technology smart clothing is on sale, and the brand has launched a new sports app.
David Lauren, vice president of Ralph Lauren global advertising, marketing and enterprise media communication, said: "Ralph Lauren PoloTech dress will change everyone's view of fashion and clothing, and let everyone realize that wearable technology clothing can bring better life experience.
This is a bridge between technology, health and fashion, affecting every aspect of our lives. "
PoloTech clothing is operated by inductor and silver fiber, woven into raw materials to ensure the most accurate induction and reading.
Ralph Lauren and Canada OMSignal co developed this wearable technology apparel.
PoloTech can be purchased at Ralph Lauren's brand electronic website, New York flagship store and at USTA Billie Jean King National Tennis Center.
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