Foreign Trade Clothing Stores Are Grasping The "Site Selection"

No matter what store you open, site selection is the first and almost the most important step. If you choose the right place, you will have half the success. The most important thing in opening a store is popularity. It is ideal to open a store in a place where people flow is concentrated. You can also choose to "settle down" in the clothing street to pursue scale effect.

Different specific locations have a great impact on business, and different marketing strategies should be taken for customers in different locations. Therefore, if the characteristics of the location are consistent with the type and style of the store, it is a good store location, and vice versa.

Good locations are expensive, and many inexperienced people will be intimidated. Because it was my own capital It's very limited. I really can't make more investment in store rent. But in my personal experience, as long as the location is good, the flow of people is large, and similar clothing stores are operating well, you should not worry too much. Because the operators nearby can bear it, so can you. In other words, this store is really worth so much!

In such areas, the combination of mobile customers, customers and age groups is diverse and rich, which will produce differences in attractiveness to men and women and age. In this way, it is easy to use the influence of the center and the aggregation effect generated by the radiation power of the country to develop themselves. A bustling commercial center with many shops (but not crowded) can generally customer They have a sense of trust and yearning, especially for the purchase of shopping items. Most consumers are willing to go to the business centers with many stores to purchase, so as to make better comparison and purchase. Therefore, it is better to establish clothing stores in such areas.

This kind of area is also a commercial center and downtown area. If there are frequent commercial activities, the turnover will be higher. Such a store is called chr (34), the land of gold. In such areas, the logistics is fast. For the clothing industry, the trend of clothing is fast. If the flow of goods is slow, it is possible to Clothes & Accessories It is out of date before it is sold, so the area with frequent business activities is an excellent place for the choice of clothing store location.

The commercial center is generally the area with large passenger flow, high purchase frequency and high purchase quality. Most customers who come here to shop show strong psychological characteristics of seeking quality, excellence and beauty, and are relatively insensitive to price. Therefore, in these areas, the quality of goods is good, the variety should be complete, and there should be a strong sense of fashion and the times. At the same time, the price is relatively high.

But at the same time, these areas have high costs and strong competitiveness. All walks of life compete for beauty. They are not ideal places for all stores to open. They are more suitable for medium-sized clothing stores and clothing stores. Shopkeepers should provide targeted services to customers. When there are many customers on holidays, we should use appropriate marketing methods to attract customers, and we can also flexibly hire students to work. Because they have a certain understanding of the popularity of clothing, which can reflect the psychology and aesthetics of the young generation and is easy to communicate with customers.