Double Eleven Spun Apparel Enterprises Shine Brightly

After 24 hours of frenzied shopping by netizens, Tmall's double eleven trading volume exceeded 57 billion 100 million yuan, of which mobile transactions amounted to 24 billion 300 million yuan, 278 million logistics orders, 217 countries and regions were lit. This also means that a new online retail transaction record was born.

Behind this new transaction record, there are many behind the scenes heroes, and 27 thousand of businesses are definitely one of the leading characters. This is not the watershed between e-commerce and traditional business, but a weathervane of business convergence and industry trend. Wang Yulei, President of Tmall, said that double 11 is no longer Tmall's double 11, but a double 11 of the whole society and the whole world.

Roley home textiles has been participating in double eleven for fourth consecutive years. This year, its sales volume is over 150 million yuan, and third times the champion of home textile industry. Like Roley's home textiles, Mercury's home textile, fuanna and Meng Jie are doing well this year. Eleven of them are Mercury and home sales.

It is understood that Luo Lai home textile launched the exclusive brand LOVO, its quarterly report shows that the first half of LOVO sales growth of more than 80%, but the company's overall online sales growth of 20%-30%.

According to the recent reports of the other two home textile listed companies, Meng Jie accounted for nearly 8% of the electricity supplier sales from 1 to December last year, and the composite growth rate of the electricity supplier exceeded 100%. It is estimated that the electricity supplier will sell more than 600 million yuan in the next three years, and the proportion of fuanna's business revenue is 15%, an increase of more than 75%.

Beyond all doubt, Online retailers Has become an important position in the home textile industry's positive transformation. The clothing and apparel industry, which has a higher awareness of brand names, is a leader in this year's double eleven.

Japan brand UNIQLO won this year's double eleven sales of clothing, and its sales exceeded 260 million yuan. It is worth mentioning that UNIQLO not only has official website in China but also Tmall flagship store, but the product pages of official website all jump to Tmall. That is to say, the page of UNIQLO is just a display page, eventually leading to Tmall flagship store.

　　 Uniqlo Hu Guoxun, the head of the electricity supplier, said publicly that UNIQLO had a high expectation on the China online market, and the annual sales target should be doubled.

China Electronic Commerce Research Center Cao Lei believes that from the electronic business platform, we can see that more and more enterprises are not just using the electricity supplier as a sales channel. Many offline businesses begin to consider how to make use of Internet information technology, especially Internet thinking, to transform their business models, which is the biggest change in e-commerce today.