Shanghai Wujiaochang Business District Retail Sales Increased In The First Half Of The Municipal Commercial Center

In the era of Internet, traditional business circles must adjust themselves to P. From the commercial carrier, brand structure, marketing means to make changes, adapt to today's business ecology and customer spending habits. Qi Qi, deputy director of Yangpu District Business Council, said. < /p >
< p > regular brand adjustment has become an important reason for the vitality of the business circle. Wujiaochang business circle has adjusted more than 100 brands and counters annually. In the first half of this year, the main business circles of the business circle have adjusted and introduced more than 80 brand shops (including counters). Among them, Bailian city has adjusted 21 brands, Wanda Plaza City City pedestrian street has completed 8 brand introduction and adjustment, Paris has adjusted 17 brands in spring, and the Atlantic department stores have adjusted 25 counters. In addition, the major business circles have their own brand adjustment mechanism, such as Wanda has the last elimination mechanism, eliminating the 10 most ranked businesses every year. < /p >
< p > > Wujiaochang a href= "http:// www.sjfzxm.com/news/index_c.asp" > business circle < /a > encourage enterprises to enhance brand grades and attract international famous brands to enter. "Qi should be introduced selectively because the brand also has the problem of adapting to the soil and water. Some brands are sought after by other people in other business districts, but not necessarily in Wujiaochang," some said. < /p >
< p > < a href= "http:// www.sjfzxm.com/news/index_c.asp" > marketing ability < /a > has a direct impact on business performance. Since the beginning of this year, the Yangpu District Business Council has been planning theme activities with Wujiaochang comprehensive management office, Regional Trade Federation and key enterprises to achieve "monthly Festival, theme week, activity every day", and explore and explore new marketing highlights. For example, during the new year's day, new year marketing activities such as "Shanghai business greet the new year, happy consumption and zero crossing" are launched. During the Spring Festival, marketing activities such as "Celebrating consumption and greet the Spring Festival, Huimin Carnival Carnival" are launched. < /p >
< p > according to statistics, new year's Day sales totaled 134 million yuan in two days, up 14.6% compared with the same period last year. The Spring Festival was seven days, and sales reached 254 million yuan, an increase of 7.72% over the same period last year. In the past two years, new shopping malls in central urban areas have been observed, which are different from traditional shopping malls, especially for the creation of experience and leisure space. < /p >
< p > when a href= "http:// www.sjfzxm.com/news/index_c.asp" > online shopping < /a > becomes the first choice, the function of physical shopping mall as shopping place is gradually weakening, and the shopping mall must win the passenger flow again. It must provide something that people can not get on the Internet. Last summer solstice music day, the Wujiaochang business circle invited 6 Chinese and foreign bands to perform live performances, which led to the promotion activities organized by merchants. Only one hundred cities and one city, the sales volume of two days activities increased by 19% over the same period last year. < /p >
< p > "seeing the emergence of e-commerce as a shock to traditional business may be one-sided. As a matter of fact, the consumer behavior of consumers is more and more tend to combine online and offline. Go out to dinner, first find the target restaurant online, then go to the next restaurant to eat; buy things first go to the physical store to see the object back to the network order. It is hard to say whether the resulting turnover is due to offline or online. According to Qi, online and offline businesses can play their respective strengths to meet the needs of consumers. < /p >
< p > Wujiaochang business circle has also tried to strengthen online interaction with consumers, such as promoting WIFI full coverage in business circles, developing "fashion Wujiaochang" APP and constantly improving and upgrading application versions. < /p >
< p > in addition, the new commercial carriers are entering Wujiaochang business circle. In 2015, the commercial area will expand from 482 thousand square meters in 2013 to more than 600 thousand square meters. < /p >