Zhang County Trademark Strategy Boosts Enterprise Development

< p > since this year, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Zhang county < /a > industry and Commerce and other departments focus on publicity, guidance and protection in three aspects, increase trademark cultivation and brand support, give full play to trademark soft power and boost enterprise development. 4 enterprises have successfully applied for registered trademarks this year, 3 enterprises are actively declaring to create famous trademarks in Gansu province. As of now, there are 36 registered trademarks in the whole county. Among them, the province's famous a href= "http:// www.sjfzxm.com/news/index_c.asp" > trademark < /a > 2.

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< p > one is to regularly organize law enforcement officers into the park, enter enterprises, enter businesses, issue publicity materials, explain policies and regulations, analyze typical cases, organize enterprises to participate in special lectures, explain the declaration process, and answer difficult questions on the spot.

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At the same time, we should actively publicize the importance of "a href=" http:// www.sjfzxm.com/news/index_c.asp "> registration" /a "trademark and the brand effect under the new situation, enhance the enterprise's trademark strategy consciousness, and arouse the enterprise's enthusiasm for applying for the registered trademark." P "

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< p > two is to organize regular enterprise visits and investigation activities, to establish an account of trademark registration and usage management, to identify trademark liaison officers and business instructors, to carry out administrative guidance services, and to guide enterprises to collate filing materials.

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< p > the enterprises with strong strength and good prospects for development should be listed as the key objects to implement the brand strategy, so as to stimulate enterprises' enthusiasm for famous, famous and famous trademarks.

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< p > this year, the county plans to cultivate 2 famous trademarks in the province, identify key cultivation and key support objects, arrange special persons to help each other, help enterprises fully grasp the reporting procedures, and provide full tracking services.

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< p > three, taking the case investigation as the core, and taking the special enforcement actions against intellectual property rights and manufacturing counterfeit and shoddy commodities as the starting point, we should severely punish illegal acts such as unfair competition, trademark counterfeiting, and false propaganda, protect the exclusive rights of registered trademarks, safeguard the legitimate rights and interests of registered trademark owners, effectively purify the market environment, and create a fair and equitable environment for the development of trademarks.

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