Five Innovative Solutions For Inventory Terminal Promotion

　　 1, fragrance promotion method

The world famous liquor Moutai is used. Fragrance promotion method The most successful case.

In 1915, the humble local wine from the deep woods of Southwest China was able to conquer the world's wine celebrities at one stroke and win the gold medal of the Panama world exhibition. In addition to its extraordinary internal quality, it is more important to benefit from the fragrance promotion. At that time, the exhibition was coming to an end. The simple packaging and display of Moutai liquor failed to attract people's attention. The exhibitors of Moutai wine had a brainwave, "accidentally" knocked over the wine, and the people were shocked by the smell of the wine. After winning the gold medal for the 14 time in all previous international competitions, it became the most famous and famous wine in the world.

When you enter the supermarket, a smell will come to you, which will arouse your interest and concern.

　 2, "instant hypnosis" promotion method

McDonald's hamburger store's marketing secret is to use "instant hypnosis". Customers who come to McDonald's hamburger shop like to hear the waitress say "thank you" in a drizzling voice, even if the arrogant customers feel so fluffy. This time is only about three seconds, but it can cause customers to fall into hypnosis. The so-called "hypnosis" refers to the loss of judgment and the command of others. When the customer enters the hypnotic state of three seconds, the waitress takes the opportunity to ask the customer: "do you want cola?" unconsciously, the customer blurted out: "good!" so that customers not only bought hamburgers, but also bought drinks.

　　 3. Music promotion method

Music also helps a lot in the promotion of products, and it is a simple and easy way to do marketing. The survey showed that soft and slow music increased sales by 40% when playing in supermarkets, but the rhythm of fast music reduced customers' time in shops and reduced purchases. The secret has long been well known by supermarket operators, so when the supermarket closes every day, supermarkets will play fast-paced rock music, forcing customers to leave early, so that they can pick up their work earlier.

　　 4, the "human bomb" promotion method.

When your new product does not take the market in the first round of the listing, after a few months, when you are ready to launch the second round of impact, the first shipment will expire and the terminal will be in conflict. A company's Guangdong market has adopted an ingenious "human bomb" promotion method: after the old products have been recovered, as a "human bomb", all kinds of promotion policies will be put into place, and the best prices will be used to fight the hot spots such as stations. It was bought for a while. Hot selling products It is true that "iron is gold, and dross is jade and silk".

　　 5, "another bottle" promotion method.

In 2001, when the tea beverage boom began to rise, hundreds of beverage manufacturers launched tea drinks, and the competition was fierce. At the beginning, the proportion was gradually salty and less than the main area. The proportion of winning the highest prize reached 70%. When consumers bought a bottle of Kangshifu tea, they could cash on the bottle with a bottle of "another bottle". This sales promotion method has sprang up a consumer boom in many areas, so that Con Shifta beverage can go all the way forward.