Many Initiatives To Promote The Development Of Home Textile Design Industry In Nantong

< p > < strong > 200 million copyright trading leveraging 90 billion sales < /strong > /p >

< p > Nantong is one of the birthplaces of modern Chinese national industry. The famous "a target=" _blank "href=" //www.sjfzxm.com/ > textile < /a > township.

Since the 90s of last century, under the promotion of copyright protection, the open-air market, which was originally founded by farmers, has developed into the largest base type home textile market in the world.

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< p > at present, there are more than 8000 households in the two home textile markets of Nantong China Home Textile City and Haimen Jieshi Bridge International Home Textile City, with an annual turnover of RMB about 90000000000 yuan and foreign exchange earning about 1000000000 dollars, and products are exported to more than 100 countries and regions.

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< p > the prosperity and development of the creative industry has attracted a large number of designers.

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< p > "there are more than 100 design offices (rooms) around the two big markets, with more than 2000 designers, and more than 100 thousand new flower types each year."

Zhang Yi, director of the copyright management office of the Nantong Municipal Bureau of Arts and culture and the Secretary General of the home textile design industry association of China, said that the paction price of each flower pattern is about 500 - 3000 yuan according to the market paction price, and the annual turnover is about 200 million yuan.

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< p > "the main body of flower paction is copyright paction, which is a direct copyright industry." Zhang Yi said, "it is no exaggeration to say that the 200 million copyright industry has leveraged 90 billion of the copyright related industries."

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< p > < strong > home textile design industry needs to be stronger and bigger than < /strong > /p >

Although P is developing rapidly, Nantong's home textile design industry is still in its infancy and needs to be strengthened and expanded.

Tang Ji Xin, President of Nantong home textile design industry association, said.

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< p > more than 200 design companies in our city, there are dozens of large people, only 1-2 small, lack of well-known design masters and brand design companies both at home and abroad.

"Some companies lack design capabilities and are sometimes accused of correcting copyright infringement."

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< p > City Wen Guang Xin's special research on home textile design industry shows that at present, the "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "comes from more than 20 provinces (autonomous regions) of China.

Among them, over 80% of young people under 30 years old are from the Chinese Academy of fine arts, the Central Academy of Arts and crafts, Nantong University, Nantong Textile Institute and Nantong vocational college.

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< p > "although these young designers have a large number of people, they are not organized and are in a state of being alone. They are generally faced with greater work life pressure, greater mobility and lack of belonging to their company."

The survey shows that some companies not only do not provide housing, but also staff insurance.

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< p > Zhang Yi introduced that although the shops in the two main markets are still in place, there is a lack of cultural facilities. "Young designers have nowhere to work."

This brings an embarrassing situation: it is difficult to see the big companies around the market, and the design companies with a little strength are headquartered in Nantong or Shanghai, which is obviously not in line with the current industrial scale of the two big markets.

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< p > < strong > more initiatives to promote the development of home textile design industry < /strong > < /p >

< p > "Nantong home textile industry is moving forward in the stage of factors, investment drive and innovation drive. It is urgent to promote innovation in culture, technology, system and management, and achieve industrial upgrading."

Chen Liang, director of the Municipal Bureau of new media, said.

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< p > echoing the demands of the broad masses of employees, Nantong Home Textile Design Industry Association came into being.

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At the founding meeting of P, how to play the role of trade associations and expand and strengthen the home textile design industry in Nantong has become the most talked topic of the conference.

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< p > "the most urgent thing is to standardize the management of home textile design companies and units."

Tang Jixin said that home textile design is a new industry. Most of the graduates are art graduates from art schools. Many people have worked for many years without professional titles. This is not conducive to motivate practitioners.

For this reason, he suggested that the Municipal Bureau of Arts and culture should incorporate the home textile design into the evaluation of professional titles of Arts and culture, and then push the "home textile designers, designers and senior designers into the sequence of Chinese arts and crafts masters."

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< p > Tang Ji Xin said that the main role of the association is to further enhance the design level of Nantong home textiles through the introduction of inward links, for example, the group participates in various home textile designs at home and abroad, invites design masters to give lectures and establish industry university research relationship with famous universities.

We all agreed that the government led the industry to promote Nantong into a training base for home textile design talents. At the same time, we introduced private capital to build Nantong Home Textile Design Park.

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< p > "pattern design is a href=" //www.sjfzxm.com/news/index_s.asp "> Home Textile < /a > the driving force of industrial development, is the core and typical creative industry of home textile products.

Chen Liang said that the establishment of the home textile design industry association hopes to promote the development of the home textile design industry in our city more prosperous and "become the weathervane of the world's home textile design".

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