Fast Fashion Brands Are Out Of Recession, Zara, H&M And So On.

Less than P, IKEA has just started its job in the company of Joe, and fast fashion with many stores has made up its mind to plug in the home industry.

A few days ago, the media announced that the fast fashion brand "a href=" www.sjfzxm.com/news/index_c.asp "H&M" /a "home series was officially landed on the Chinese market in February 13th. The first batch of products will be sold in stores in Beijing, Shanghai, Suzhou and Chengdu. Although Hangzhou is not on the" first hit "list, some children's household products have already been sold in Hangzhou's the Mixc H&M shop.

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Less than P, fast fashion sellers are actually not familiar with Hangzhou people. Another fast fashion brand is ZARA. As early as 2012, two home stores in Hangzhou, ZARA HOME, sold plates, bedding, cooking utensils, home decoration artwork, etc., and Hangzhou white-collar, designers, and bosses were the main customers, and their purchasing power was not bad.

Industry analysis, fast fashion home products, catering to consumers in home decoration "parity fashion" mentality, and big economic environment is not related to the depression.

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< p > < strong > fast fashion home products start selling < /strong > < /p >

< p > < strong > Hangzhou children's sale Series < /strong > < /p >

< p > another fast fashion brand began to "go out of business."

The main business is H&M a href= "www.sjfzxm.com/news/index_f.asp" > clothing > /a > industry. In February 13th, it announced that its household products were officially entered the Chinese market. The first landing stores were Beijing Yau Tang square, Shanghai Nanjing West Road, Suzhou Guanqian Street and Chengdu IFS national gold center store.

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This series of products, including blankets, Rugs, cushions, curtains, dinner plates, candles, aromatherapy, glass jars and so on, has been designed for the first time in China. The design style is mainly natural and refreshing. Although the official has not disclosed the price information, the price of P is still in the "fast fashion" style from the H&M overseas home store.

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< p > although there is no Hangzhou in the list of the first selling cities in the H&M family series, children's furniture products, such as children's bath towels, pillows and so on, have been sold in H&M shops in Hangzhou.

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< p > it is reported that as early as 2009, H&M launched its home products, but sold only overseas, while the clothing brands crossed the border to make home products and only H&M one. ZARA, CK, Esprit, and even the top tier Giorgio Armani and Versace have launched the home series.

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< p > < strong > fast fashion home for two years < /strong > /p >

< p > < strong > white-collar workers in Hangzhou have traded tens of thousands of Yuan < /strong > /p >

< p > in fact, for Hangzhou people, H&M is not the first fast fashion brand to start selling household products. As early as 2012, ZARA HOME of ZARA's home store opened the first store in Zhejiang LSE city life square, so that customers who used to go to ZARA to buy clothes had a new consumption experience in fast fashion.

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< p > "I opened a western restaurant early last year. When decorating the shop front, all the decorative materials I bought were from ZARA HOME. Its product design was very unique, unlike other brands on the market, which cost twenty thousand yuan at that time."

Mr. Cao said in Hangzhou.

Although this is not a small sum, if all the household items are purchased from the department store counters, it will cost nearly $10000 to make 50 sets of brand plates.

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< p > it is learnt that the price of the products sold by ZARA HOME is not cheap, but compared with the shopping mall counters, the price performance is still very high. For example, a pair of Chinese made wooden chopsticks made in Vietnam is priced at 99 yuan, a set of four sets of cotton bed sets is priced at 2000 yuan, and a set of 8 people's tableware sells for 4000 yuan.

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< p > "the guests who come to the store have college students, and there are also white-collar petty bourgeoisie groups. Many people who work in art clubs and cafes will buy them in packages. I remember that the maximum consumption is about thirty thousand yuan."

Miss Lu, who worked in the ZARA HOME store in Hangzhou, said.

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< p > at present, there are two ZARA HOME stores in Hangzhou. Among them, the annual sales of Xixi impression city ranked the top five in the country. The H&M also joined the market of "fast fashion home", and no doubt wanted to compete for cake.

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< p > < strong > "parity fashion" spread to home decoration < /strong > /p >

< p > < strong > or related to economic recession < /strong > /p >

In recent years, the fast fashion brand has been playing an uneasy role. This side is sponsoring the Australian Open Competition to enter the a href= "www.sjfzxm.com/news/index_f.asp" sports dress < /a > industry, where the P and the well-known Jiezhuang magazine jointly launch the home series.

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< p > "we notice that modern people's interest in fashion extends to the aspect of home furnishing."

Rolf Eriksson, chief executive of H&M, blamed the cross-border behavior on consumers' yearning for "H&M style home".

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< p > it is reported that fast fashion brand's experience in fashion and fabric development is an important foundation for its crossover in the home industry. The design of its home series is influenced to a great extent by its clothing design, such as candy color cushion, dazzling streak sheet and so on, which are echoed with the recent design of new clothing.

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< p > "fast fashion makes home products. It caters to the psychology of consumers'" parity fashion ". People can not only dress themselves up in fast fashion, but also dress up their homes.

Industry analysis, "from another point of view, the depression of the big economic environment has made people crave to decorate houses with less money, but still want to maintain fashion. This has just become a new sales growth point for fast fashion brands."

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