Fast Fashion Hits Sports Brand How To Defend The Market

"P style=" TEXT-ALIGN: center "> img alt=" "src=" /uploadimages/201401/18/20140118095037_sj.JPG "align=" center "border=" 0 "/ > /p >

< p style= "TEXT-ALIGN: center > > a fast fashion brand shop < /p >

In the first year of 2014 P, the number of sporting goods is increasing. Most fast fashion brands are eating the sports brand market, while most sports brands are still trying to clean up inventory.

ZARA, H&M, Uniqlo (UNIQLO) and other fast a href= "//www.sjfzxm.com/news/index_h.asp" > fashionable "/a" brand enter Changchun market. Its new products are fast, fair and keep up with fashion trends, and are loved by young fashion people. With its expansion, the brand is the first to be shocked.

< /p >

< p > < strong > conquered the sports brand territory. Fast fashion pays more attention to sports fashion < /strong > < /p >

< p > in Changchun's fast fashion consumers, college students account for a considerable proportion, and students are also the main consumers of sports brands.

Fashion oriented students like to keep up with the trend, and they are full of affection for fast fashion brands themselves. Their professional requirements for shoes and clothing are not high.

When fast fashion sports products are coming, compared with the sports brand products that have not changed much in previous years, young people who are "seeking change and seeking new trends and seeking fashion" are naturally easy to turn around.

< /p >

< p > a Changchun large department store H&M brand guide told reporters that the brand value sports and fashion fields, but with the development of sports brand < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a >, there will be some sports performance and fashion sense of products.

While the ZARA stores belong to the fast fashion brands, although there are sports clothing, their managers say that this does not mean that ZARA wants to expand the sports market. Sports and fashion are two different industries, and ZARA pays more attention to fashion.

< /p >

< p > < strong > what efforts should be made by the sports brand to defend the market? < /strong > /p >

< p > in recent years, sports brands are doing various attempts for their backlog of stock and market breakout.

Careful consumers will find that the color of Adidas products is becoming more and more colorful, and the styles are becoming younger and younger. The outdoor sales of ADI will give them a share in the hot outdoor market nowadays. The fashion elements of Kappa and Puma products are also increasing. Besides, Lining and Anta have made breakthroughs in the professional field besides the fashion elements.

< /p >

< p > sports brand is still not enough to make efforts to deal with the strong enemy.

A supplier of sports brands in Eurasian merchants said that sports brands should make efforts in two ways. One is to give full play to the technical advantages of professional fields. On the other hand, for ordinary consumers, the current price is still an advantage. Production of more fashionable, cost-effective, and more suitable products for general public consumption is also a product of < a href= "//www.sjfzxm.com/news/index_cj.asp" > profit > /a > growth point. Besides products, learning fast fashion brands and establishing a strong and fast supply chain are also a way to adapt to the future market.

< /p >