Butterfly Sewing Machines Actively Open Up Foreign Markets

< p > reporter has learned that nearly 100 years of butterfly sewing machine has experienced a lot of efforts in recent years, while developing overseas markets and innovating products to restart domestic demand.

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< p > September 2012, butterfly card < a href= "//www.sjfzxm.com/news/index_c.asp" > electric sewing machine < /a > exhibiting Chinese Time-honored Brand exposition.

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"P", "our innovative sewing machine products are growing at a rate of 3 to 6 times a year."

The head of the Shang Gong butterfly said confidently that it would not be long before the "Butterfly" sewing machine, the old brand, would "revive the rivers and lakes".

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< p > < strong > new style can spell 400 patterns < /strong > < /p >.

< p > at yesterday's exhibition, Shang Gong < a href= "//www.sjfzxm.com/news/" > butterfly sewing machine < /a > Limited launched two new products.

An electronic multifunctional sewing machine has attracted a lot of attention: aluminum alloy support, engineering plastic panel, sewing machine side has screen and keyboard operation surface.

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< p > "this intelligent electronic patchwork dedicated multi-function machine can DIY all kinds of cloth art, and can assemble more than 400 kinds of patterns and patterns at most."

Ruan Jianping, manager of Shang Gong butterfly, introduced that the intelligent sewing machine is controlled by microcomputer. It can automatically cut thread, repair needles, up and down needles, and even embroider Chinese characters and letters.

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< p > the other product of Shang Gong butterfly is a sewing and embroidery machine, which can sew and embroider flowers.

Ruan Jianping said that from a technical or creative point of view, this sewing machine is the leading product in the world, and only Japan has similar products all over the world.

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The new product of "P > butterfly attracts many visitors. Several female visitors are still on the spot to experience DIY.

The reporter learned that the price of the two new products is very expensive, the sale price of the multi - functional machine is 2600 yuan, and the sewing embroidery machine sells for 4600 yuan, but the high price has not scare the visitors, and the exhibitors negotiate the contract with the workers of the butterfly on the spot.

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< p > < strong > the classics are exported to Southeast Asia, Africa < /strong > /p >

< p > butterfly sewing machine has eight views on the old brand exhibition. But who can imagine that before 2010, the once famous brand almost disappeared.

Butterfly has been "refreshed" in the domestic market for nearly three or four years.

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< p > butterfly sewing machine was founded in 1919, the heyday was the last century 70s and 80s.

At that time, in China's urban families, < a href= "//www.sjfzxm.com" > sewing machine < /a > is one of the four main configurations of marriage, which is almost necessary for every family.

At the peak, the classic blackhead butterfly sewing machine sold about 1400000 units a year.

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"P", "a little bit of Shanghai people remember, (last century) 70s and 80s, to buy a butterfly sewing machine is a very beautiful thing."

Yesterday, an "old Keller" told young people before the butterfly exhibition hall. In the 70s of last century, the supply of butterfly sewing machine tickets was once hard to get.

At that time, the price of a butterfly sewing machine was as high as 150 yuan, which was equivalent to four or five months' wages of an ordinary worker.

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< p > with the maturity of the garment market, fewer and fewer people buy cloth and cut clothes.

By the late 90s of last century, the old-fashioned foot sewing machine was gradually fading out of people's vision.

This silence is the more than 10 year, and the black machine has almost disappeared.

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< p > > Shang Gong butterfly did not give up on this. There was no market in China. They looked abroad.

After 2000, butterflies began to fly to Southeast Asia, Africa and South America.

In these economically underdeveloped areas, China's sewing machine has also found a market.

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< p > what is interesting is that in today's Nigeria, the butterfly old sewing machine has recovered its past glory. Almost all the wealthy families in the area regard it as a necessary dowry.

Ruan Jianping told the Morning Post reporter that over the past few years, the sales volume of butterfly sewing machines has reached 4.5 million units every year.

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< p > < strong > new products for young white-collar workers < /strong > /p >

< p > although foreign market sales are still good, Shang Gong butterfly is not complacent. In recent years, they have invested funds continuously to develop a series of intelligent household sewing machines.

Equipped with a micro electric motor, various fancy patterns can be produced. The shapes are more and more fashionable, the technology is more and more advanced, and the market acceptance is higher and higher.

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< p > "now, we locate the products of the domestic sewing machine market in the leisure, fashionable and young white-collar families."

Ruan Jianping told reporters that they developed a series of multi-functional sewing machines, re launched the domestic market demand, in 2011 sales of 5000 units, in 2012 rose to 30 thousand units straight, only in the first half of this year has completed 40 thousand sales.

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< p > not only that, but Shang Shang butterfly's parent company Shen Shang Bei (Group) Limited by Share Ltd has cast its eyes on the European and American a href= "//www.sjfzxm.com" > the industrial sewing market < /a >, and bought 4 famous German sewing machines companies, such as Du KPU and Bai Fu.

Now, in the international market, Shang Gong butterfly and SINGER are listed as the two best sewing machine brands in the world.

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