Del Hui'S "Campus Market And Campus Marketing" Start

Sponsored by the school marketing research institute, del Hui (China) Limited, the "Blue Ocean campus marketing forum for Chinese campus market", jointly sponsored by more than 20 media in China, was held in Beijing in July 15, 2008.

　　随着社会发展与青少年对个性、活力、品质生活追求的不断升级，如何通过产品与营销手段满足校园人群这一新生市场的需求，即成为了“校园品牌”现阶段的主要课题，作为企业，如何合理、适度的吸收外来文化与时尚文化的优秀元素，去其糟粕，在款式、功能、理念上满足消费者的需求，是通过产品手段必须做到的；而如何通过合理、有效的营销途径、营销手段，在符合企业利益的前提下引导青少年凸现个性、活力气质，并以积极、向上的态度健康成长，则不但是企业的社会责任所在，更是“校园品牌”所要达成的最终目标 　　中国拥有近三亿的在校学生，是中国最为庞大且最具消费力的消费群体之一，随着教育体制的不断完善，这个团体的规模将不断增加，在此大背景下，德尔惠以敏锐的市场洞察力与几近同步的市场反应速度先声夺人，与行业协会、

Campus media and campus marketing companies have reached a strategic alliance agreement. In many domestic counterparts, they pioneered the brand new marketing method of campus brand into the enterprise development strategy, and opened up a positive and constructive development direction for the entire campus marketing community.

As one of the most influential sports brands in China, in the years of exploration and practice, del Hui has summed up a unique way of diversified marketing which integrates brand culture, sports culture and fashion culture in view of the consumption psychology and consumption habits of Chinese teenagers. Today, in the face of a brand new and potential huge market, he has not only rich product experience and R & D experience, but also more importantly, in the face of the timely demand of customers at this level, del Hui has been able to keep pace with the market changes in product development and marketing strategy, and it is rare to look at many domestic and foreign brands in the same industry.

In this forum, Ding Mingliang, President of del Hui (China) Co., Ltd., directed at the campus market and campus brand building, respectively, with the director of the school of marketing research, the dean of the school of advertising, Communication University of China, Professor of the Tsinghua University School of Journalism and communication, professor Liu Guoji, the senior research fellow of the media and Market Research Center of Peking University, Liu Guoji, the director of the Department of sports media, Yi Jian Dong, the associate professor Faye Wong of the school of journalism, and the experts of nearly 70 academic and business circles, director of the central radio network development Department, and so on. They have discussed thoroughly, and confirmed and affirmed the correctness and feasibility of the new marketing concept of campus brand from the perspective of theory and practice, and set a good benchmark for the healthy development of the whole industry in this field.

The new marketing concept of "campus market and campus marketing" is advocated by the business community and academia, represented by del Hui, from imagination to practice.