Home >

Lining And Other Sports Brands Make Great Progress In Building Exclusive Brands.

2013/6/4 21:18:00 40

Less than p ago, the thirty-first body Expo opened in Beijing, and welcomed the 20th anniversary birthday of the Expo. With the maturing exchange platform over the past 20 years, China's sporting goods industry has also experienced rapid growth. From the initial establishment of the brand to the gradual establishment of scale operation and the rapid development of exclusive brand, the sporting goods industry scale has gradually expanded. 
In the past two years, in the environment of global and China's economic growth slowing down, the sporting goods industry, which once grew rapidly, is also facing enormous challenges. The industry itself has to adjust and upgrade at the stage of P itself. It is gratifying to note that the huge energy contained in China's sports consumption market is far from being released. The sporting goods industry is still in the initial stage of development. With the acceleration of urbanization, the increase of people's disposable income and the gradual differentiation of consumer demand, the sporting goods industry has a huge growth space. Lining's brand takes part in the display of its professional sports equipment, and highlights the essence of the Li Ning Co's returning to sport and the movement gene of sports itself. 
 the Lining professional sports equipment shows Lining brand's investment in various professional sports sports for the first time to Chinese sports professionals and enthusiasts through running and track and field events, badminton, basketball, swimming, martial arts and Heavy Athletics. From the professional 100 meter world record holder Powell's professional competition, a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > and a target= "_blank" href= "//www.sjfzxm.com/" > clothing > < > > to the recent professional clothing and equipment of Chen long in the SUDI man cup, as well as a large number of Chinese professionals and traditional martial arts equipment for national sports. Lining has provided a comprehensive and rich professional product service for Chinese ordinary consumers, and this product service is also not concerned and provided before many Chinese sportswear brands. 
Mr. Lining, general manager of the Department of professional sports and equipment business of Li Fang, pointed out: "before 2000, China was the stage of brand branding. At that stage, as long as the sports brand, no matter what products are good high-end, is the full embodiment of the brand." P From 2000 to 2010, it is the leisure stage of Chinese sports brand. At this stage, China's sports brand is growing at a high speed, and the leisure products meet the needs of ordinary people's daily life, but at the same time, they bring many problems, such as lack of professionality, leisure and lack of functionality, and homogeneity of products. Now it is the turning point of Chinese sports brand, which is a good time for sports brand to return to the essence of sports. Chinese consumers are more and more concerned about sports itself, and only sports brands that focus on sports demand can gradually reflect their own value and get long-term and stable development. 
 this has also been confirmed many times in the international sportswear industry. Therefore, the future Chinese sporting goods industry will also gradually subdivide its market, and there will be professional, basic and leisure products and brands targeting at the venue, the sideline, the stands and the off-site. 
 with the gradual increase of the consumption level of Chinese residents, the number and professionalism of ordinary consumers participating in sports have also improved significantly. It is believed that China's sports Brand Company can differentiate products and services in the time of adjustment of the sports apparel industry. It is also believed that Lining's national brand can continue to provide more professional products and services for Chinese sports enthusiasts, meet the needs of consumers' specialization and functionalization, return to the essence of sports, and show the charm and hope of professional sports.