"Men'S Wear Headquarters" Has Become A New Engine Of Upgrading, Opening Up An International View Of Merchants.

< p > in the past two years, the Guangzhou Liuhua clothing trade circle, as the largest "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a distribution center, is suffering from "overcapacity".

On the one hand, the clothing market needs less power inside and outside, and clothing enterprises have a high inventory. On the other hand, the superposition of raw materials and labor costs and other factors superimpose many garment manufacturers on the red line of survival.

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< p > "at present, the clothing professional market has entered the functional subdivision stage. The way of collecting the rent simply by" two landlords "has been faced with great challenges.

He Weiqiang, general manager of the clothing wholesale Plaza, said that the pformation and upgrading of garment market need to seek new development mode and profit growth point. This year, one horse will play an innovative "combination" to deal with the challenge, intensify the introduction of "flagship store" and the strategy of "headquarters economy" settled by the famous men's clothing brand, and constantly attract new fashion elements, so as to enhance the awareness and ability to interpret the trend of the business, pay close attention to the service management, improve the supporting facilities, enhance exchanges and cooperation with foreign clothing, and put together the "brand men's clothing (China) chain base" sign.

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< p > < strong > "men's wear headquarters" upgraded to a new engine < /strong > < /p >

Although P has a certain history of development, its management, service and product homogenization are a real problem.

Against this background, as a rising star, one horse clothing wholesale Plaza (hereinafter referred to as "one horse"), after careful market research, and when the surrounding peers are immersed in the rich immediate interests brought about by the wholesale format, one horse first proposed the market positioning of creating "brand men's clothing (China) franchise base".

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< p > since 2007, one horse has been increasing the management area of men's wear brand from the original 7 to 9 floors, expanding to 6 to 10 floors. At present, more than 350 well-known men's wear brands are stationed, such as: Wang Ma Shih, Mocha FES, SV, Xia Hu family, emperor mouse, and Rica, and so on, so that their headquarters or marketing center can be settled here.

The author understands that the sales area of the so-called sales center reaches 300 to 1000 square meters, which has created a precedent in the wholesale market of Guangzhou.

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< p > "headquarters has concentrated on the high-end links in the enterprise value chain such as R & D, marketing, capital operation and strategic management. It has also become a new engine for pformation and upgrading of a horse!" Chen Xiaoling, assistant general manager of the a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Ltd., said that it was the effect of seeing the one horse men's wear in the headquarters. The marketing center of the enterprise moved from Dongguan to one horse, and achieved good results in just 3 years, and the total number of the national franchises increased by more than 200.

Zhou Yanchan, general manager of Mocha FES apparel, also said that headquarters can bring more people, logistics, capital flow and information flow to attract domestic and foreign brands.

She believes that the next men's clothing headquarters will set up a VIP club, "Baotuan" to enter the international market.

"The decision-makers of clothing city must have advanced ideas and guide and help merchants see the future direction of development. This is an important manifestation of pformation and upgrading."

She said so.

It is reported that "one horse men's clothing procurement base" not only in Guangzhou, but also in the country has started.

Yi Ma also won the honorary title of "Guangdong fashion clothing international sourcing center", which was identified by the Guangdong Provincial People's government. It became the only international purchasing center in the province, which is "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "clothing industry. It has set an example for improving the overall image of Liu Hua clothing business circle.

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< p > < strong > > "one enter and one exit". The international perspective of the developers is < /strong > /p >

< p > attract brand headquarters to enter, how do they take root? One horse through "please come in and go out" has become another "trump card" to successfully break through.

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< p > from 2007, Yi Ma hosted the "international fashion collection" with the Guangdong clothing and Apparel Association and other units every year during the costume festival, and set up a fashion trend every year, the theme year of the country. It prospectively predicted the fashion trend of the theme country for the domestic clothing enterprises. The first six sessions already had the fashion brands of Korea, Japan, the United States, Germany and other countries, as well as Hong Kong and Macao.

Insisting on this event will not only make the clothing brand stay away from home, but also understand the latest international fashion trend for the first time, and provide foreign brands with an opportunity to exchange and cooperate with Guangdong clothing enterprises, businesses and < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a.

Chen Shaoqiang, general manager of huangmu international dress, a member of the MMA headquarters, seems to have benefited greatly from the "fashion collection". Through this platform, we have found the cooperation opportunities of garment enterprises including Japan, Korea and the United States.

Last year, the theme year of the "American trend" invited the US NBA all star Jermaine O "Neal" (Jermaine ONeil) to come to the scene. He brought her own designer dress brand Jaunty Le to release the trend of casual clothes, and docking with the key businesses including the imperial mouse, and found the domestic fabric partners and garment processing factories, which provided a platform for the foreign clothing brands to develop the Chinese market.

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In addition, P also took the lead in the "clothing buyer contest" in the national apparel market, focusing on and supporting the growth of the buyer group. It plans to cultivate the competition into a professional brand event with a great influence through several years' efforts, organize brand customers to "go out" to participate in various exhibitions, and guide merchants to increase investment in design, creativity, display and marketing, so as to bring the high-end to the low end.

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P > < strong > open green channel for electronic commerce < /strong > /p >

< p > the order meeting as a weathervane of the clothing market has been cold frequently since last year. It has also enabled some enterprises to seek new distribution channels. With the rise of online shopping, clothing e-commerce has become the development direction of most of the new channels of garment enterprises.

The author visited a number of Malaysia clothing brands, and said they plan to touch the net in the next two years.

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< p > the Zhongshan Xia Hu family Clothing Co., Ltd., which has a taste of brand men's clothing, has already tasted sweetness in the electricity supplier channel. Its deputy general manager Gao Xiaoying said that it has opened flagship stores in the mainstream e-commerce platforms such as Tmall, Jingdong and vip.com, and the highest peak in the "double 11" sales promotion reached 2 to 30 thousand sales per day, with a more than 60 person e-commerce team.

She said that at present, many brands are mostly B2C terminal distributors, but the current B2B mode of clothing is a blank, and the clothing professional market has a clear classification of brand and customer resources classification, and the development of e-commerce has more advantages than pure e-commerce.

It is reported that one horse has invested huge sums of money to create a clothing professional market e-commerce pactions - one horse online shopping mall, buyers can directly browse the details of the products of all Malaysia businesses on the mall, and can make online order, so that the traditional clothing wholesale business supply chain and material flow system, offline channels and other heavy links integration, He Weiqiang pointed out that the electronic flow instead of the real logistics, on the one hand, can greatly reduce manpower and material resources, reduce the cost; on the other hand, it breaks through the time and space constraints, and greatly improves the efficiency.

More importantly, under the e-commerce, SMEs have the same information resources as large enterprises, so that businesses and purchasers can do business anywhere and anytime.

And the online shopping mall of one horse has achieved initial success. It has been selected as Liuhua mineral spring garment district as the "electronic commerce demonstration base".

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< p > < strong > future competition for high-end elements market discourse power < /strong > /p >

< p > for the future development, one horse will continue to implement the "3+1" development mode, that is, consolidate the development of men's clothing, women's clothing and boutique three categories, and constantly increase the innovation mechanism service system.

And constantly attract high-quality clothing brands to enter and provide diversified formats, creating a first-class business environment for investors and business people.

For example, a negative layer originally used for men's and women's wear. Now it has been adjusted to "boutique Street", which brings together all kinds of fashionable and fashionable brands at home and abroad, making up for the blank of the previous one in fashion accessories, leather bags, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > hat.

In addition, the high-end node elements of value chain such as a target= "_blank" href= "//www.sjfzxm.com/", fashion designer, /a exhibition hall and exhibition experience center will be established. It will develop towards the integration of modern logistics, e-commerce, technology exchange, talent exchange, product design, brand planning, marketing planning, and trend release, so as to enhance the overall competitiveness.

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