People Should Reverse Their Views On China'S Clothing Industry.

< p > in Hongkong, various grades and styles of brands are continuously pouring into the world. In the mainland, with the gradual opening of the market, Hongkong's local brands have long lost their absolute superiority.

Faced with such a situation, people from the traditional industries such as watches, jewellery, clothing and other industries have all been complaining.

Chen Shuling believes that for any industry, there are ups and downs, as long as the specific business environment, we can still find a suitable mode of operation.

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< p > for the clothing industry in Hongkong, she said, "a target=" _blank "href=" //www.sjfzxm.com/ "> clothes" /a "is for everyone to wear, so the garment industry will not disappear, the problem lies in how to do it.

She stressed, "Hongkong has a winning place. We have excellent a target=" _blank "href=" //www.sjfzxm.com/ "> designer" /a ", and the mainland market is so large that it can still be opened up. Foreigners like to go to Hongkong again to develop in the mainland. Hongkong can do a lot of things.

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< p > Chen Shuling admits that in Hongkong, there are not many shops in Ma Shilong. On the one hand, because of the rent and gold prices, on the other hand, the large shopping malls with lots of locations will also choose big foreign brands. "Those luxury stores will take 5000 feet and ten thousand feet in one take. In order to make room for big cards, big stores will not necessarily place their own brands locally, and there will be no sales places."

Therefore, according to market preferences, she has developed more high-end brands, and is still accepted by the market to ensure that the company continues to develop upwards.

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< p >, she added, the profession should also reverse the view of the industry of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > outside the profession. "We can not just see that the garment factories moved to the mainland in 80s and the workers were lost in Hongkong. Now that the mainland is artificially high and moved to Southeast Asia, the clothing industry is going downhill.

And the concept of the industry is no longer the number of factories, the number of workers, but the overall design concept (design concept).

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In order to better help local brands survive, Chen Shuling, chairman of the Hongkong Brand Development Bureau, has also been bringing local brands to the mainland in recent years. During the exhibition held by Chinese manufacturers in Xiamen in April, the brand development bureau has brought nearly 100 local brands to do exhibitions so that people in the mainland can understand Hongkong brand.

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< p > but she also stressed that "the mainland market, people in different places have different tastes and tastes. Hongkong brands need to go to the field to try and experience if they want to get recognition from the mainland market."

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