Clothing Tail Goods Into The Electricity Supplier, Meat And Potatoes, Tail Goods Sell Frequency "Debut"

< p > end products, the product of "a target=" _blank "href=" //www.sjfzxm.com/ "clothing < /a > all sectors of the industry" hate "products, is now quietly becoming the" big cakes "in the eyes of big business operators. Following the opening of the sale channel of van Tak pin and No. 1 store, the famous brand sale market has ushered in a new spoiler, Dangdang net. Do you want to take your new road or rush to make vip.com go all the way?
< p > < strong > the sale of "tail goods" frequency "debut" < /strong > /p >
< p > at the end of April this year, fan Kai pin products began to launch a special sale week activity. It changed the main line of free brand in the past, instead of selling it to Lining brand for a low discount sale. And entered into May, Dangdang also formally launched the "tail collection" famous brand sale channel, of which 70 percent off of the top products, and the first day to participate in the sale of brands, including consumers familiar with the < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > big suit. In the promotion of the end product exchange, when reporters log on Baidu search "vip.com" and other keywords, it is discovered that Dangdang net's search advertising chain has been on the line. According to people familiar with the matter, Dangdang is planning a round of TV advertising for clothing category, while vip.com's "willingness to fight" is also very strong. < /p >
"P" not long ago, Li Guoqing has publicly said, "if I were vip.com, I would be willing to do a good job in clothing specials, and China's chances are still great." As soon as the voice dropped, Dangdang launched a new sale channel with vip.com homophonic channel, provocation is obvious. At the same time, Li Guoqing also disclosed that Dangdang 2013 clothing strategic category sales target 4 billion 500 million yuan, entered the industry top three. < /p >
< p > according to Dangdang insider, Dangdang launched its final product as early as more than a year ago. Li Guoqing believes that when the domestic famous brand sale market is mature, the time for price baptism has arrived. Reporter login found, Dangdang net tail goods and special sale website vip.com has many similarities, including the famous brand big tail goods sale, but the tail goods exchange price stalls are lower, 70 percent off capped, 10 new points every day, all use flash buying mode, Dangdang net every 20 minutes for unpaid orders automatically empty shopping cart. < /p >
< p > < strong > detonating a new round of "price war" < /strong > /p >
< p > from less than 5 yuan to the market price, and now the stock price is sitting at more than 30 yuan, vip.com has staged a good performance in the US stock market to sell all the envy of Chinese Internet companies, and the mode of its sale has naturally attracted the attention of many electronic business colleagues. "Vip.com is very lucky. In view of the serious inventory backlog situation in China's apparel industry, the consignment mode is launched, and it can't be sold without return, which is the place of its cattle." Although as a competitor, Dangdang CEO Li Guoqing is "jealous and jealous" for vip.com's success. The most effective way is to follow suit and quit similar sale mode. And seeing business opportunities is not just Dangdang and fan Ke Cheng, according to media reports, a Jingdong supplier also revealed that Jingdong has already opened a plan for the sale of famous products, and has signed a contract with it. < /p >
< p > according to the data, clothing enterprises are facing the most difficult year in ten years. Finding a breakthrough to solve the problem of high inventory has become a difficult problem. The data show that as of April 17th, there were 50 listed companies in the 2012 annual report of < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a > clothing industry, with a total inventory of about 57 billion yuan. Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year. Insiders pointed out that with the large number of business tycoons have been involved in the sale of this segment of the sale of goods, beneficial to consumers, but also conducive to the common digestion of the clothing industry inventory backlog. < /p >
< p > but there are also analysts who believe that low price grabbing the market has always been the usual trick of the electricity supplier. Li Guoqing has publicly stated that Dangdang clothing is aiming at 4 billion 500 million yuan this year. In the comprehensive high-end clothing category, it will be ranked second in the electricity supplier. This means that the flagship sale will play a role in the 4 billion 500 million target of Dangdang sprint. < /p >