The Pathfinder Sub Brand Discovery Expedition Is On The Market.

Recently, China Outdoor brand Pathfinder The high-end outdoor leisure brand Discovery Expedition has been officially introduced. According to the responsible person of the Pathfinder, the brand will be the first batch of goods at the end of April, and will choose to start in the third party e-commerce channel.

"When the internal test was launched, it was expected to go online in 2014, and since then the preparation has been relatively smooth, so the advance to the first half of this year." the Pathfinder insiders revealed to the billion power network that the brand will start first from the third party e-commerce channel and then synchronize to the official mall of the Pathfinder. At present, the Pathfinder is negotiating with several large B2C platforms in China.

It is understood that Discovery Channel is an outdoor discovery channel launched in the United States and has a wide range of influence. Analysts believe that the introduction of this brand will attract a large number of potential consumers.

about Discovery Expedition brand The location, the Pathfinder said it will take the high-end route, and according to the information disclosed by the previous Pathfinder, the brand pricing will be higher than the brand 20%-30% of the Pathfinder.

As of now, Pathfinder already has three brands including Pathfinder. ACANU (arkeno) Discovery Expedition, and the three brands are independently operated and independently designed. They are tested according to the unified quality standard of the explorer. "Three brands operate independently, but the final production details and process fabric requirements are all a process and a supply chain."

Although the multi brand strategy of the Pathfinder has begun to take shape, Sheng Faqiang, the Pathfinder chairman, said earlier that he would further increase investment and expand the channel of e-commerce.

It is reported that in addition to arkannoo completely online sales, the newly launched Discovery Expedition will also start the third party B2C platform.