Many International Brands Are Entering Hefei, And The Competition Is Becoming Increasingly Fierce.

Starting from the 2010 Gucci brand's entry into Wanda Department store, Hefei's luxury products were opened, and Burberry, LV and so on have been stationed in Hefei. Yintai Cartire has also opened in succession.

The entry of luxury goods Hefei The consumption level of department stores, including consumers, has a great impact. How can luxury brands live in the Hefei market? Can they really represent Hefei's entry into the first tier cities?

From the perspective of consumption habits, people also prefer high-end shopping malls and department stores. The entry of luxury goods such as LV to Hefei is not only a recognition of Hefei's ability to consume, but also a boost to Hefei's consumption taste, and the most fundamental solution to the problem of Hefei people buying luxury goods without turning around the world. "Before Hefei people bought luxury goods, they went to Hongkong or abroad, and some people also called people to buy them, but they were not convenient. Now Hefei has these, which really help many people's needs."

　　 Luxury goods are stationed in Hefei to gradually integrate into the world.

At present, the number of high-income people in Hefei is increasing obviously, which is one of the main reasons for the recent luxury goods competing in Hefei. " Luxury consumption It is a sign of the development of local economy and the increase of high-income people. High grade luxury goods come into the market, and if they can't be sold, they will not come.

The entry of luxury goods is also a good thing for Hefei, thus promoting the competition of local businesses. It is understood that a lot of first-line brands come in to dig talent, resulting in the flow of personnel, forcing the development of existing commercial bodies. From a certain point of view, the entry of luxury brands has gradually brought Hefei shopping malls to the world, thus enhancing the popularity of the first-line brand of Hefei department stores.

　　 International brand entry consumption structure Optimize the war of flesh and blood in major department stores

LV and other international luxury brands enter Hefei. Many people think that luxury goods will have a great impact on Hefei's department stores and consumption level. Hefei, as a provincial capital city, has strong radiant power. The rich people in the surrounding areas are also potential consumers.

The international first-rate luxury brands stationed in Hefei itself are also a spur to Hefei businessmen, and their business methods and services are worth learning from. The layout of business circles is also promoted and improved. International brands not only failed to destroy domestic shopping malls and brands, but also made people's consumption structure more optimized.

The entry of international brands has made Hefei's major department stores fierce competition, frequent promotions, and constantly introducing new brands.

　　 The entry of luxury goods does not mean that Hefei has entered the runway of first tier cities.

Some international luxury brands have been stationed in Hefei, which is closely related to the gradient transfer of industries. These luxury brands lose their competitiveness in Europe and move to China. These luxury brands also have the effect of agglomeration and diffusion, shifting from the central city to the two or three tier cities.

Hefei's luxury market has strong potential in the future. The consumption of luxury goods in the first tier cities is gradually shifting to inland second-class cities such as Hefei.