Qixi Cake: Who Will Cut Brand Clothing Online Romantically

Tanabata, the traditional Chinese Valentine's Day, let's share it with you today Brand clothing How to do online marketing on Valentine's Day.

1、 The subject of online marketing on Tanabata Valentine's Day.

It is believed that the business protagonist of Valentine's Day should be all the florists and gift shops who want to promote their products on Valentine's Day (provided that your products are linked to Valentine's energy saving, I think it will certainly not work for large cranes and the like), as well as emotional communities with their own online virtual products, such as Friends Network and Love Network QQ Space.

2、 The purpose of online marketing on Tanabata Valentine's Day.

Because it is necessary to do online marketing for the products that can promote consumption on Tanabata Festival. The purpose of online marketing is to promote its sales. It is an online marketing plan for pure promotion, and should not be positioned as online marketing for brand building. If you don't do it for the purpose of increasing turnover, you don't need to do it for Tanabata. Your online marketing strategy should be how to build your brand and expand your long-term sales channels.

3、 Customer Analysis of Online Marketing on Qixi Valentine's Day

Obviously, our target customers are mainly young people between 18 and 35 years old (of course, they can also be over 35 years old, but according to the current situation of China, the older generation of proletarian revolutionaries are not very enthusiastic about Valentine's Day on the Double Seventh Festival), because this part of the population has a very distinctive feature, with a high proportion of Internet access and a relatively open mind, On Tanabata Valentine's Day, I hope to express my feelings by sending flowers, gifts and so on. I have a great emotional need!

4、 The target of online marketing planning for Qixi Valentine's Day

After the consumer products and consumers (i.e. customers) on the Double Seventh Valentine's Day, we can make clear the direction and target of our online marketing planning. It is nothing more than these: keywords, advertising language, blog posts, forum posts, news reports, emails, etc. In general, it is to add these things to your soft library!

5、 Qixi Valentine's Day Network Marketing Main means and methods

Search engine means: think that two aspects of work should be done. First, do a good job in search engine optimization (SEO) in advance, which is one of the daily work of enterprises in online marketing; Second, it is necessary to promote when necessary (necessary for Baidu).

Blog, forum, Baidu post bar, know, yahoo knowledge hall, QQ space and other relevant bases (the most effective is the virtual community of making friends and emotion orientation).

6、 Online Marketing Plan for Qixi Valentine's Day

Our goal is to promote sales, so all activities should be oriented to increase sales, which must be clear! Once the goal is not clear, our actions will deviate. So what should we do?

First of all, let's determine how much we can invest, budget the sales, and make a specific implementation plan, which is divided into several parts:

(1) Planning for search engines: in the preparation stage, establish a keyword box (of course, it is set for your target customers' online language) to facilitate the needs of search engine promotion and search engine optimization (SEO), and then effectively launch the necessary keywords according to the budget funds to achieve accuracy;

(2) Planning for advertising alliance: in the preparation stage, check the regions and sites where you need to place advertisements or the types of industries to place advertisements, and then place them accordingly;

(3) Targeted launch planning: the preparation stage is also to check the friendship community and website, select the site suitable for you, and then conduct targeted launch to buy out advertising space;

(4) Make an integrated marketing plan for blogs, forums, Baidu Post Bar, Knows, QQ Space, etc. If you guide customers' feelings and consumption orientation through these positions, consciously or unconsciously think of your online stores and goods on Tanabata, of course, this will require another good copybook library, so you must do a good job of copywriting before;

After doing these jobs well, the rest is execution!

7、 Relevant personnel and implementation required for online marketing on Tanabata Valentine's Day

To complete this work, we need individuals or teams with the following qualities: familiar with Baidu's background and understand Baidu's advertising strategy, and Google's background and understand advertising strategy; A writer who specializes in writing (including hard questions and soft articles); It is specially used to launch articles (of course, this job can also be earned online, as long as it can be controlled).

The online marketing planning method for Valentine's Day on the Double Seventh Festival is not very specific, because each company and website has its own characteristics, so it needs specific analysis of specific problems. But if you can follow the above steps step by step, I believe you will have a wonderful life Valentine's Day Of.