Famous International Clothing Brands Are Optimistic About Chinese Market.

In recent years, with the increase of labor costs, China

The status of "world factory" in manufacturing industry is changing quietly.

At the same time, the increasing purchasing power of Chinese consumers has made more and more famous international clothing brands see great business opportunities in the Chinese market. They have sent their top designers to examine the psychological preferences of Chinese consumers in order to divide the "market cake".

Recently, reporters in Dalian, Liaoning, held the first Northeast Asia international brand clothing and accessories fair to interview with Sun Wenyu, head of the Italy handicraft General Association China region. He told reporters that along with China's economic and social development, labor costs continue to increase, some of the Italy's garment brand processing plants in China have moved to neighboring countries.

Sun Wenyu, head of Italy handicraft general association, China: as far as I know, 20% to 30% of Italy's garment processing plants in China are evacuated, but the data can not be accurately estimated, because the factories in China are pferred to Vietnam, India or Thailand, which are still managed by Chinese factories (workers).

Coincidentally, in recent years, foreign clothing brand processing plants have been evacuated from China.

In July 18th, Adidas announced that it would shut down its factory in Huawei in October 2012.

Prior to that, in March 2009, Nike, the world's top sports brand, also closed its footwear factories in Taicang.

However, over the past 10 years, the rapid economic growth has also increased the purchasing power of Chinese consumers. In the eyes of many foreign businessmen, China is changing from the world factory to a big consumer of all kinds of foreign brands and even luxury brands.

Sun Wenyu, head of the Italy Federation of handicraft industries, China: Although the strength of the Chinese labor force is slowly disappearing, China is slowly becoming the largest market in the world. It has changed from a producer to a consumer.

And Italy's clothing factories are gradually shifting to cheaper countries, like Thailand and India.

To this end, many foreign well-known brand clothing enterprises have sent professional fashion designers to China to understand the psychological preferences of Chinese consumers in order to open up the Chinese market.