Quanzhou Shoes And Apparel Regiment Sail Across The World, Anta Olympic Champion Dragon Clothing Shine London

"The world's top athletes converge on London, which is their most exciting moment; for us, this is also a rare period of brand marketing excitement."

361 degree vice president Hou Zhaohui said.

These days, in the capital city of Quanzhou, which is thousands of miles away from London, entrepreneurs who are excited about the Olympic Games are far more than Hou Zhaohui.

According to incomplete statistics, dozens of Quanzhou enterprises from Quanzhou's textile, clothing, footwear, food and photoelectric industries are fighting against the Olympic Games.

Or sponsor national delegations, or seize the high ground of viewing, or enter the Olympic Games in a variety of imaginative ways of marketing.

In this arena where shots can not be heard, Quanzhou's brand is sailing on a thousand feet.

In the arena, stars shine.

Yi Siling, China's first gold medal, wears Anta Olympic champion dragon suit.

The four year Olympic Games are not only a reshuffle of sports level, but also a contest of sports brand status.

Anta, 361 degrees, PEAK, Jordan, Hongxing Erke, Adi Wang...

The sports industry group of Quanzhou collectively "sword" in the Olympic Games. According to incomplete statistics, during the London Olympics, more than 19 delegations appeared in the Quanzhou arena.

Among them, there are Starry stars.

Most glory: Anta creates champion dragon suit

Sun Yang's Olympic champion dragon clothing, the best "tomato scrambled egg".

Guo Wenjun's Anta champion dragon suit

Yi Si Ling! Wang Mingjuan! Sun Yang! Ye Shiwen! Guo Wenjun! Wu Minxia / He Zi!

The Olympic medal winners are different in appearance, but on the London podium, the Anta brand logo is the same.

This unique glory belongs to Quanzhou.

This time, Anta has the dream of "let the Chinese athletes wear the local brand robes to the podium".

600 million yuan, let Anta rely on the largest single sponsorship amount in Chinese Olympic history, defeated the rival Nike and Adidas, and became the partner of China Olympic Committee from 2009 to 2012.

The design of the champion dragon suit made by Anta lasted for 16 months.

"Top sports and sports resources bring more than just book income, its core value is to enhance brand height, so that consumers have strong brand perception."

Ding Shizhong, chairman of Anta's board of directors, said.

As the industry has said, by naming champion dragon clothing and preempting the Olympic strategy, Anta has won the trump card in the new round of competition, laying the absolute advantage of the industry leader.