Deichman "Low Price" Ignites Shoe Industry "Price War"

"The last time I went to Changan, I picked up a half day and picked up a pair of" 780 yuan "playboy shoes, but because of high price hesitation for half a day, I still didn't buy it.

I didn't hear that the zoo opened a Deichman, "the price of the brand shoes is on average 50% cheaper", so we looked at it and found that the last time we picked up those shoes, it's only 398 yuan here. I'm so happy.

Ms. Yang, who is shopping in the store, said.

The average price is 50% cheaper, and the average price of each pair of brand shoes is 400 yuan to 200 yuan.

Deichman shoes city is in the six level of high-rise space, without low price, it can not attract customers, without customers, Deichman can not survive......

A person in charge of the company said: "the location is on the six floor, that is, the price war."

Deichman bought all the merchandise in cash. The store was completely self operated, not affiliated, not allowed to rent or rent. Our operation cost was low, so it had a very large price reduction compared with other businesses. Our low price was created by business mode.

But the price is too cheap, it also brings us some embarrassment.

There are customers who doubt whether the product is true or false.

At the same time, we felt great joy at the same time.

But we will keep the price down to the end.

It is of course very serious that the low price operation of "Dai man" has affected us.

You see, there are few customers in the whole store. You see several stalls have been withdrawn.

Jin Kai Li shoe area operators said indignantly.

Chen, manager of the "Deichman" shoe city operation Department, said that the operators of the kailaid shoes area had destroyed the signboards and billboards of Deichman. Since October 1st, the stickers have been torn and pasted and pasted and tore dozens of times (with photos). The cost of light painting has been spent about eight hundred thousand.

You see, there is no sign of Deichman in the 2--5 layer of the whole kailid.

No matter what difficulties and pressures, Deichman still insists on selling at a low price.

"As long as we do not violate the law, we will adhere to our principle of low price. No matter what pressure the external side exerts on Deichman, Deichman will not change the principle of low price.

Insiders say that professional hypermarkets are known as "price killer" in foreign countries, and price war is the only way for the rapid development of professional stores. The Gome and Suning of household appliances industry are like this. If Deichman wants to develop rapidly, he will not be able to bypass the price war.

So it is not surprising that Deichman's marketing strategy is similar to that of Gome and other home appliance stores.

This is the inevitability of the market, and more importantly, the driving force of the market's internal dynamics.