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Fashion Show Is A Re Creation.

2012/4/7 20:19:00 8

Zhang Jian, director of China's most famous fashion show

The fashion show director expresses his feelings instead of his own feelings, but the designers' works and emotions.

The choice of venues, lighting and stage design are all determined by the theme of the release. Generally speaking from two points of departure: first, we must conform to the brand's DNA, style and connotation; secondly, we should show the theme of this season.

For example, CABBEEN is making progress every year, and the stage design is also different every year. This year's theme is "ice city". When designing, taking into account ice, snow, white and environmental protection, PV cotton is used as snow mountain, and industrial salt is also used as ice and snow on the ground.

Seven wolves, because it is a joint venture with Huayi Brothers, a corporate show.

brand

Show is not a clothing issue, so the design is based on a more solid, solid and steady feeling. It emphasizes the urban sense, and adopts the design of urban elements such as tall buildings and rolling staircases.

From simple to complex, from complex to simple.

Periodicity

The fashion show now pays more attention to the collocation of clothing. Many brands have special collocs, which reflect the sense of hierarchy of clothing through matching. Some seemingly simple designs are not simple.

It can be said that clothing is becoming more and more beautiful, and the stage is not getting more and more complicated. Moreover, enterprises nowadays are more and more powerful, capable of doing something that they dare not do before, and can express their design works through the stage. This is not a trend, but a process.

The design of future stage will be different according to brand positioning and design style.

For example, the stage of Armani shows nothing. It is very concise; Chanel is a bold scene every year; Misssoni is also a scene that has remained unchanged for many years.

And the domestic brands that are still mature will change according to their positioning slowly. For example, CABBEEN, the old design is relatively cool, basically black tone, bright and bright elements. In recent years, it has become a white tone, younger and cleaner, and the stage design will naturally change with it.

Fashion Show

Choreographer is a work of re creation, rather than originality, requires a full understanding and understanding of brands and designers. I am very opposed to a fashion show bidding. Good fashion shows should be the result of cooperation between designers, collocs and choreographer teams, so that you can know more about brand design for a long time before you can better understand the effect that designers and brands want to express.