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The International Big Quality Gate Triggering The Butterfly Effect &Nbsp; CONVERSE'S Music Journey Is Hard To Escape From The Quality Disturbance.

2011/12/10 11:10:00 40

Clothing Brand Market

A sports

brand

Insiders told reporters that in order to reduce costs, the current

clothing

Most of the brands are based on foundry products, but this is bringing many brands into a predicament.

"The biggest problem of production line outsourcing is the failure to guarantee product quality."


PH and color fastness are not relevant.


according to

Beijing

A person in charge of the city Consumer Association introduced that the sports wear quality comparison test was launched jointly by 21 member units of the city Rights Protection Forum, and was implemented by the Shenzhen Municipal Council of 2011, the rotating chairman of the forum.


In this comparative test, 60 comparative test samples involving 21 brands, all purchased by the Shenzhen Municipal Council staff from the market, basically covered the common brands and well-known brands on the market.

"This comparative experiment has strong representativeness."

The responsible person briefed reporters that the samples were commissioned by the Shenzhen Metrology quality inspection and Research Institute, according to the national mandatory standards and relevant product implementation standards, for the decomposition of carcinogenic aromatic amine dyes, formaldehyde content, pH value, fiber content, color fastness, extractable heavy metals, phenol compounds, phthalic acid two carboxylic acid esters, identification and other indicators were tested.


The test results showed that the overall quality of the 60 samples tested was good, of which 56 samples were tested by all items.

It is embarrassing that the 4 samples that have not been tested are well-known brands both at home and abroad, namely, CONVERSE, Columbia, Lotto and Northland.

Among them, CONVERSE and lotto belong to the famous sports brand Nike and Lining's brand. Columbia and Northland are also professional outdoor sports experts from abroad.


In this comparative experiment, the above 4 brand products are mainly concentrated in pH value and color fastness.

According to the Beijing Consumer Association's responsible person, the two brands of Austria sportswear and CONVERSE's sports clothes are not qualified.


Because sportswear belongs to C products, that is, clothing that does not directly touch skin, the range of pH value has been relaxed to 4.0~9.0 compared with other garments.

However, the sample size of the two brands has reached 9.4.

"The pH values of the two products exceed the standard of pH value for the national basic safety technical specification for textile products (GB18401-2010)".

The above responsible person told reporters that the pH value is too high, which can easily cause skin itch and other inflammation.


However, the quality problem of Lotto and Columbia is that the color fastness does not meet the standard requirements.

"Dyed clothes with poor color fastness, when exposed to water, sweat or saliva, pigments are easy to fall off, fade, and affect the appearance, and dye molecules and heavy metal ions in the pigment may be absorbed by the skin and are harmful to health."

The person in charge stressed.


OEM mode?


In the comparison test results, the reporter found that the blacklist of 4 brands CONVERSE, Columbia, Lotto and Northland Lan's substandard products are all OEM products.


According to comparative test data, the unqualified products of Northland are known as the three women's wear suits made by Nanjing Border City Sporting Goods Co., Ltd.; CONVERSE's unqualified products are called hooded zipper sweaters made by Shanghai doer Knitting Co., Ltd.; Columbia's unqualified sports pants show that the manufacturers are Jian Bang garments (Huizhou) Co., Ltd., and the unqualified shirts are displayed as Foshan Qinshun knitting enterprise Co., Ltd.

Product subcontracting has become a common phenomenon in brand clothing. While enjoying the mode of OEM to reduce production costs, brand clothing now has to face the risk of OEM mode.

"After product line outsourcing, the biggest problem is that product quality is not guaranteed."

Insiders from a brand sportswear also revealed to reporters.

In order to expand the scale rapidly, the outsourcing of production lines has become the only way for brand development.


According to its introduction, the foundry mode has a headache problem, which is to increase product quality supervision and control risks.

"When you have your own production line, the problem product can be returned directly on the production line," he pointed out. However, after using the OEM mode, the problem products were found only after the terminals such as stores, stores and so on.

It is not only a long delay but also very low feasibility to ask for a return to the manufacturer.


"On the one hand, it is difficult to return products, and on the other hand, new products are urgent and so on."

According to its description, brand clothing is easy to fall into a vicious circle. When the production line is outsourced, the quality of products will also decline.


A famous clothing brand manager from Fujian told reporters that "the real vitality of clothing brand still comes from products." in the pursuit of scale, the quality of products is abandoned. After reaching a certain scale, the profits of enterprises will be faced with the ceiling.

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