Italy Brand Baleno &Nbsp; (Baleno)

BALENO introduction

Baleno (Baleno) brand Story:

　　 Baleno (Baleno) brand is still a brand with a long history since it was used in 1981. Baleno (Baleno) itself is a Italy brand and has been operating in Hongkong since 1980s. It is said that Baleno (Baleno) has also invited Zhou Runfa, Maggie Cheung and other heavenly stars as spokesmen for the image, and its brand is very popular in Hongkong. Later, they entered the mainland for sale, but for various reasons, the operation was not very satisfactory.

In 1996, Hongkong de Yongjia Group Co., Ltd. acquired the trademark of Baleno (Baleno), and founded Guang Zhou Friendship Baleno Company Limited and Baleno. Baleno Brand, repackaging the brand of Baleno (Baleno), making Baleno (Baleno) brand new. After entering the domestic market, when the Tianhe City opened in Guangzhou, Baleno (Baleno) unexpectedly acquired a shop for other brands to rent out, and opened the first store after a comeback. With the booming of Ji Ji Dao and so on, Baleno (Baleno) has achieved great success in Tianhe City.

Since its establishment in 1996, Baleno (Baleno) has devoted itself to developing business in China and Southeast Asia and expanding different types of clothing brands. At present, Baleno (Baleno) clothing company has launched more than 10 brands, including six famous brands, including Baleno (Baleno), S (K), interactive zone (I.P.ZONE), legend of Innocence (Bambini), water Rainbow (Baleno Attitude) and clothing color (Ebase). Overall, Baleno's new brand development in the domestic market has not stopped yet, and maybe more new brands will be launched.

Baleno (Baleno) has developed quite rapidly. Its business has been extended to Taiwan, Wuhan, Changsha, Heilongjiang and other major cities from Guangzhou, Hongkong, Beijing and Shanghai. There are also Baleno (Baleno) branches and shops in Singapore and the Middle East. In order to enhance market share, Baleno (Baleno) Group Limited has developed a franchise mode, which has greatly improved its coverage and profit. As of July 2007, there were about 3700 self operated shops and other business class classes (Baleno) at home and abroad, which were distributed in mainland China, Singapore, Jordan, Saudi Arabia, Arabia and Iran. The number of employees in the company is more than 15000. It can be seen that the company has developed rapidly and vigorously.

Baleno (Baleno) adheres to its development philosophy: value for money and popularity; product mix is dominated by men, women and neutral casual wear. To enhance market share, Baleno (Baleno) invited giant Andy Lau and Faye Wong as spokesmen for brands, and quickly opened self owned stores and franchised stores, so that Baleno (Baleno) brand could be widely recognized and recognized by consumers both in mainland China and Southeast Asia.

Country: Italy

Age of creation: 1981

Product categories: Men's wear, women's wear and casual wear.

Company headquarters: Hongkong, China

Baleno (Baleno) brand:

Baleno (Baleno)

Life geometry (S & K)

Interactive zone (I.P.ZONE)

Legend of Innocence (Bambini)

Baleno Attitude

EBase