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Footwear Market Starts Autumn Marketing War

2010/9/8 15:34:00 65

Marketing Preferences

In the past few days, the shopping malls in various markets

brand

In the shoe cabinet, all the shoes were put together for sale throughout the year.

"

Sandals

and

Autumn shoes

At the same time, some of the boots on the counter are part of the old ones in the past, and the discount is handled, but some are the new ones this year.

Although not yet changing season, these autumn shoes are more popular with consumers, and the price is moderate, and they can sell several pairs a day.

One shoe salesperson introduced.


With the change of temperature, autumn shoes began to occupy the major counters and shelves.

customer

Our attention is widespread, and many shoe manufacturers will not miss the opportunity to rush this annual sales, adjust their industrial structure one after another, and introduce various preferential promotion measures to pform the growth mode.


"Buying sandals is not cost-effective now, and boots can wear from autumn to spring for second years, and they wear longer than sandals."

A customer is shopping.

It can be seen that in order to seize the business opportunities, businessmen put the new autumn shoes and winter boots in full swing, providing a strong guarantee for the sales performance in autumn.


In response to this phenomenon, the industry analysts said, "price is the" leveraging "of the shoe and clothing market in the new season. Through the" leverage principle ", businesses can control the sales volume of goods.

Because of the pursuit of cheap and beautiful consumer attitudes, most consumers tend to discount sales of those with brand guarantee, while consumers can also get some psychological balance while purchasing.

Therefore, the first shot of autumn marketing is the shoe clothing, which is mainly focused on lowering the price.


Price is a sensitive point of consumption. In many cases, prices often dominate the brand's shoes.

As a matter of fact, the season discount is to win more choices for consumers, and consumers will feel the real benefits.

If this season discount method is implemented properly, it will win more benefits for shoemaker.

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