Italy Outdoor Functional Shoes SCARPA

Name:

Origin: Italy

Website: http://www.scarpa.net

Introduction:

SCARPA was founded in 1940s.

Over the past 60 years, the products of SCARPA have been constantly innovating, and the market has been constantly expanding. However, no matter how the modern society or market pattern changes, SCARPA always insists on its belief: technological innovation is the constant pursuit of SCARPA, and SCARPA production.

The story of SCARPA began in 1940s. The hero of the story is called LUIGIPARISOTTO.

He is the fourth of the seven brothers of the PARISOTTO family, the current SCARPA boss.

The MONTEBELLURA mountain area in northeastern Italy is the famous hometown of shoemaking in Italy. LUIGI's shoemaking career started there.

At that time, LUIGI was only 11 years old, still a primary school apprentice, but LUIGI loved this job very much and was fascinated by shoemaking.

Ten years of hard apprenticeship is the foundation of LUIGI's success in the future. Under the guidance of experienced shoemaker, he has mastered the essence of real shoemaking.

In 1942, LUIGI entered the SCARPA company.

SCARPA is located in the ASOLO mountain area of Italy. It was created by an English aristocrat in June 1938. The company name is an abbreviation of place name: SOCIETA CALZATURIERA ASOLANA RIUNITA PEDEMONTANA ANONIMA.

The visionary British aristocracy knows that there are many factories in the ASOLO mountain area that produce raw leather and shoes, and a group of shoemaker with rich experience in shoemaking.

So he decided to start a professional shoe making company there.

He believes that a trademark that represents the highest quality of global footwear is coming into being.

In 1951, LUIGI was going to serve in the army. During this year, LUIGI had to give up the shoe making business he loved.

However, a year later, LUIGI returned home and found that the PARISOTTO family had made a major decision to build a shoe factory of their own family.

With the help of LUIGI's brother FRANCESCO, LUIGI rented an abandoned horse house in the town church as a shoe factory.

LUIGI's history of entrepreneurship started from this stable.

In the early days of the factory, the factory worked 14 hours a day, but on average produced only 4-5 pairs of shoes.

Because these shoes are made by hand and sold by the workers themselves.

LUIGI's customers are concentrated in the BELLUNO area, and they are tailored to their needs.

LUIGI and FRANCESCO ride bicycles to BELLUNO every week, take good shoes to sell, and measure the size of new customers.

In the next few years,

In 1956, LUIGI's shoe factory changed dramatically.

SCARPA's boss is determined to sell the company, which is a great opportunity for the PARISOTTO family, but the pfer fee of the company is a sky high price for the PARISOTTO family at that time.

Aunt LUIGI spent the rest of her life as a nurse. She gave generously to her shoe factory.

Family members were helped by their aunt.

LUIGI they also sold the SANGIORGIO logo.

This sum of money is just half of the pfer fee.

The other half of the pfer fee is paid in installments through the mortgage of all the property owned by the PARISOTTO family.

In this way, the PARISOTTO family bought the SCARPA company, which will be a leap development for the PARISOTTO family's footwear industry and SCARPA company.

After taking over from the three brothers, SCARPA has 17 professional shoemakers, producing 50-60 pairs of shoes a day.

Their goal is to produce the highest quality shoes in the world and promote them in the international market.

{page_break}

In 1960s, the mountaineering movement developed rapidly, and the climbers increased their demand for professional climbing shoes.

SCARPA company should carry out market demand and design and develop outdoor functional shoes with different styles and applicable conditions according to different uses of shoes.

It was at that time that SCARPA emerged as one of the first professional shoe making companies to design and develop outdoor functional shoes.

The classic design of SCARPA shoes and unparalleled quality attract the attention of international businessmen.

In 1965, a Italy businessman living in Boston decided to introduce SCARPA shoes into the US market.

As a result, SCARPA became the first company in the ASOLO area to conduct export business.

This business is still new in the ASOLO area at that time, and the local government did not even know how to complete export documents.

In 1970, SCARPA created two new product lines -- Rally series (Alpine ski shoes series) Grinta series (high altitude plastic shoes series).

The Grinta series now has a very loud name called Vega.

These two products have been widely used in all kinds of hardships from Himalaya to Antarctica since its birth, and are widely used by international mountaineers and scientific team members.

It is worth noting that among these people, JERZYKUKUCZKA, a famous mountaineer in Poland, became the second person in the world to complete the summit of 14 or more 8000 meters above the top of the mountain in 1986.

The continuous development of new materials and new technology has made SCARPA gradually win the respect of those professional explorers and become the brand that outdoor enthusiasts aspire to.

SCARPA outdoor functional shoes are even popular with some mountain troops. The Italy army, the US Marine Corps, France, Spain and India are all loyal customers of SCARPA.

In the early 1970s, SCARPA's exports accounted for 60% of the total production volume. Only 60 thousand pairs of shoes reached the United States across the sea.

SCARPA is brave in innovation and diligent in research. Under the guidance of this spirit, SCARPA has created a miracle in the history of shoes making in Italy -- the TERMINATOR subject of international patent.

SCARPA developed the world's first double Telemark movement (Telemark), which means "knee rotation", a Swedish style of skiing, characterized by unfixed heel and snowboard.

The plastic shoes are more stable, durable and waterproof than the previous leather ski shoes.

This technological innovation has been recognized and rewarded by the Ministry of industry of Italy, making SCARPA a leader in the field of outdoor functional footwear.

Today, the next generation of the PARISOTTO family is also taking part in the operation of the company.

SANDRO, PIERO, DAVIDE, CRISTING, ANDREW these young people have become the backbone of the company, they are optimistic and enterprising, have fresh ideas, have new goals and ideals.

However, the pioneering spirit of our predecessors has always guided the development of the company and is deeply embedded in the hearts of everyone in SCARPA company.

The company has 130 professional shoemakers, about 80% of the shoes are produced by these craftsmen, and the annual sales volume of the company can reach 23 million euros, of which 75% of the products are exported to more than 30 countries in the world.

{page_break}

Each pair of SCARPA outdoor functional shoes is printed with the word "MADE IN ITALY" in the inner side of the shoe. This is not stamped on it, because each pair of SCARPA shoes is selected and produced in Italy, representing the quality model of Italy. It is a clear proof of the exquisite craftsman skills of Italy shoemaking craftsmen.

If the material is divided, SCARPA outdoor functional shoes can be divided into two categories:

Plastic: Telemark ski shoes, alpine skiing shoes, professional Alpine shoes.

All leather series: mountaineering shoes, hiking shoes, outdoor leisure shoes, rock climbing shoes.

At the end of the story, the hero of the story, our great entrepreneur LUIGI is now a grandfather, but he still struggles with his sons, for SCARPA's firm belief and for SCARPA's brand new future.

In 1998, LUIGI won the Italy national contribution award. This award embodies the efforts, honor and enthusiasm of the PARISOTTO family.

In November 2003, SCARPA outdoor functional shoes were awarded from Germany.

The German professional outdoor magazine "KIETTERN" awarded the SCARPA world's "best design" and "best quality" certification.