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Male Consumers Are The Main Force In The Apparel Online Shopping Market.

2010/7/17 15:11:00 35

Online Shopping Consumers

According to the report of China's online shopping hot city in 2009-2010, clothing and 3C digital become the two most popular categories in the ten cities of online shopping. Among them, women's clothing has become the most popular product.


However, the consumption power of China's online shopping is the ten largest city.

consumption

In the proportion of sex sources, men account for more than women.

The former accounts for 53.5%, while the latter accounts for 46.5%.

The proportion of consumption expenditure of male consumers is even higher than that of female consumers by 7 percentage points, and has become the main force of online shopping crowd.


Chinese clothing in 2010

online shopping

The market is expected to increase by 80% billion billion.


According to the E-Tailing Trends telephone survey and online retail monitoring data, in 2009, apparel online retail grew by 97% over the same period last year, and the market size increased from 15 billion in 2007 to 64 billion in 2009. The size of the apparel online retail market in 2010 is expected to increase by 80% over 2009, reaching 115 billion yuan in the market scale.


Because of the preferential price of Internet shopping and convenient and fast service, network

Shopping

Increasingly, consumer behavior is becoming more and more popular. The huge potential of the Internet market attracts many brands to land in the market.

Among them, the traditional clothing industry is a blowout development in the new network sales channel.

With the continuous development of e-commerce, international brand clothing also gradually attaches importance to the vast space of online shopping market.

With the continuous development of e-commerce, international brand clothing also gradually attaches importance to the vast space of online shopping market.

J John Binney, seven wolves, YISHION, Baleno and other large clothing brands have entered the online shopping market on a large scale. At the same time, a series of online clothing stores such as fan Kai pin and JEANSWEST have been developing rapidly in the market.

The continuous growth of online shopping users has created a new pattern for the development of e-commerce of clothing. The huge number of Internet users and crowded entities channels have pushed clothing to the cusp of online shopping. But how to make full use of the characteristics of the Internet, it is more urgent to achieve the healthy and healthy development of online shopping companies through technological innovation, industrial upgrading and differentiated strategy of market segmentation.

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