Zhang Chao: Don'T Talk Too Long And Smelly. If You Want To Say Something, Please Say It Frankly.
What customers need is real information, not sales bullshit.
The more concise and attractive your words are, the more important it is to cling to the customers' psychology. The long and smelly noises will only make the customers resentment. If they intended to cooperate, after you made a speech, it might be yellow.
Ms. Zhang stroll around a shopping mall, looking for clothes in front of the ladies' clothes shop.
Before she got a firm foothold, a salesperson came up to her, a big sister, and enthusiastically approached her.
Promote
Commodity.
"Elder sister, what do you want to see?" "sister, we have the latest winter dress." "you are so good, this dress is definitely suitable."
Ms. Zhang walked in front of her, and walked behind the sales girl.
In the end, Mrs. Zhang really couldn't bear it. She said to the babbling lady, "thank you, I want to have a look at you, do not bother you to work!"
"To tell you the truth, I don't like such a long and smelly conversation. I wanted to see if there was any suitable clothes. Unfortunately, the good mood was damaged by the excessive service of these salesmen."
Mrs. Zhang shook her head helplessly.
More annoyed than Ms. Zhang is that Liu Jia, a third year college student, is not very good at Liu Jia's skin. She has freckles on her face.
Every time I go to the mall, some salesmen come up to pick up a conversation, and try to recommend to her what freckle and beauty products, which is simply unbearable for Liu Jia.
I believe there are many people who have such experience and feel this feeling of helplessness.
Excessive enthusiasm for machine gun Marketing often annoy customers.
Why does a smelly and long conversation cause customers' antipathy? Apart from the nature of people's dislike of other people's interruptions, many people like to take the shopping mall as their own way of leisure. Shopping is only second and does not require salesmen to "chatter".
You see, customers do not need anything, even if the lotus tongue, customers will not buy.
There is little benefit in addition to increasing revulsion.
In fact, most customers think this way: "you just tell me the main point of the matter. I don't want to talk too long and smelly. Please speak straight!" so avoid chattering. Sometimes silence may really be "gold", and silence can also have unexpected effects.
Salespeople say a few more words. Yes, they want to know more about their feelings and needs. But they always annoy customers by chatting with their customers.
When negotiating with customers, the same is true. Customers need real information, not bullshit.
The more concise and attractive your words are, the more important it is to cling to the customers' psychology. The long and smelly noises will only make the customers resentment. If they intended to cooperate, after you made a speech, it might be yellow.
although
Sale
People also have difficulties, but shopping malls, such as battlefields, do not take the initiative and communicate with customers more often.
However, when communicating, we should also pay attention to the customers' reflection and see if the customers are interested in their words.
If you don't catch a cold, please adjust your words immediately and try to get the sympathy with your customers.
It is very important to listen to what customers want, listen to what customers expect and listen to their views.
Everyone has the right to be respected and independent to think. The bombardment of words is often counterproductive.
As a salesperson, the service must be thoughtful, kind, and pay attention to observing the expression of the customer, from the relaxed conversation to understand the customer's consumption ability.
Don't always think about letting customers pay first.
Sometimes the more you want to "seduce" customers, the more disappointed you are.
A good salesperson should be customer centered and try to be sincere and trustworthy.
Non interference service is a kind of respect for customers. Long story short is also a kind of respect for customers, so every salesperson should understand this truth and strive to make a long story short and say something straight.
Don't ever know why you know, treat customers like idiots.
Salespeople think that customers do not know anything, they know everything, and treat customers as fools in the process of communicating with customers.
I am crazy about myself over there.
In fact, customers have already been itching teeth.
In sales, remember not to regard customers as idiots, otherwise, even if customers do not understand, they will not buy your stuff.
Ms. Wang is going to buy a suitable desk and bookcase for her 6 year old son.
She chose a well-known furniture agent in the country.
That day, she came to the brand store of the company.
As soon as Mrs. Wang entered the door, a salesperson greeted her enthusiastically, and eagerly said, "welcome, you will have a good eye."
Our furniture is of high quality, first-class design, luxury and high quality, and put it in your living room, which will greatly enhance your taste.
Mrs. Wang smiled with great assurance: "thank you, but I do not attach much importance to these things.
By the way, can you tell me about the specific structure of this furniture? "She said, pointing to a set of furniture.
The salesman's face was full of smiles: "I'm very glad to help you. The furniture's corners are European retro style, the design is very unique, and it can also be used as a dressing table. It's very suitable for your elegant lady."
Ms. Wang had to interrupt him: "yes, it seems that this is not what I am most interested in.
What I care more about is... "
Sale
The clerk closely followed her and immediately took her message: "Oh, I see, look at it! This furniture is made of superior wood, with a protective coating on the outside. I guarantee that its life span is absolutely over 20 years."
Once again, Miss Wang interrupted him: "sorry, I believe all of this.
But I think you misunderstood me. I was more concerned about children. "
Ms. Wang would like to say, "I am more concerned about not suitable for children."
Before she finished speaking, the smart salesman robbed her: "this lady, such worries, can be omitted in our shop.
We will specially arrange some protective measures for your furniture to avoid children doodling on it.
By the way, look again, this furniture is still a very valuable collection.
If you buy the whole set, we can give you a discount price...... "
Ms. Wang couldn't hear it. "Sorry, I don't think I really need it. Thank you.
Goodbye. "
Just when Mrs. Wang turned away, she heard the salesman still murmur, "don't waste my time without buying. Really, what kind of person?"
The salesman recommended a series of benefits to customers, such as taste, quality and price, but could not make the deal.
Where is the reason? Such a salesperson is wrong in not understanding the psychology of the customer, and he thinks he knows the customer, and thinks of the customers.
Originally, Ms. Wang really wanted to buy furniture, just because the salesperson was ignorant to pretend to understand other businesses.
It is difficult to reach a bargain without knowing the mentality of a customer. As a salesperson, we must have the ability to attract customers and enhance customers' enthusiasm for buying, rather than to crack down on customers' desire to buy.
Some salespeople think that customers do not know anything, they know everything, and they treat customers as fools in the process of communicating with customers.
In the other place, he has been making a lot of criticism and boasting. Actually, customers have already been itching teeth.
In sales, remember not to regard customers as idiots. With such a mentality, even if customers do not understand, they will not buy your stuff.
Through the story of this furniture salesman, we can see that it is very important for a salesperson to master the psychology of customers and understand some marketing psychology.
Maybe these words, in a few minutes, the thousands of commission slip away from us.
Are you sorry?
The author introduces:
Zhang Chao, an expert lecturer.
He has successively served as GINDE recruitment training manager, HC360 chief trainer, BAIDU training supervisor and so on.
He has devoted himself to marketing management research for a long time and accumulated rich experience in actual combat.
Core courses: "Wan Jin line telephone sales real skills", "influential sales", "excellent sales management skills" and so on.
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