Diversification Of Clothing Channels: Where Should Agents Go?

Clothing agency

A group that fought against the frontline of the sales battlefields and fought on the front line.

The regional marketing network and sales model established by them is the most simple marketing theory. The existence of this group has played a decisive role in the development of Chinese clothing brand. In a sense, this group has made the development of Chinese clothing brand.

Agency mode

It is the longest and the most common way for Chinese clothing brands to develop in the long run.

This mode divides the national market according to the regional characteristics into several market areas, establishes agents in each region, and the enterprise authorizes the agents to take full responsibility for the product sales in the region, and the agents develop and manage subordinate terminals.

The advantage of this model is that it can save brand sales channels, expand the cost and management costs, and give full play to the initiative and enthusiasm of agents.

Channel is king and end of victory.

Today, clothing agency is still the first choice for most enterprises to establish distribution channels.

But at the same time, along with the development of industry and the continuous innovation of business mode, diversification of channels has become a major trend of the garment industry. Some enterprises have begun to advocate flat channels and strengthen the construction of direct selling stores. Some new channel modes, such as online sales, chain monopolization, and TV direct selling, have also come into being and should be widely concerned in the industry.

Overlord

What is the future direction of China's brand development? The famous brand strategy research expert, the Chinese fashion industry economic research expert, the Chinese enterprise development business model research expert, and Mr. Li Kailuo, President of the Blue International Investment Consulting Management Co., Ltd., have discussed the above problems.

Traditional mode

Irreplaceable

ZARA, H&M, GAP

With the rapid development of fashion brands in Europe and the United States, China's apparel industry has seen a rapid change in its channel.

In this round of changes, a number of brand enterprises, such as seven wolves, Li Lang, nine Mu Wang, Qipai, tiger capital, and Ru Ba, are vigorously adjusting the channel structure, increasing the proportion of direct and joint network in the overall sales channel.

At the same time, a number of new channel models have produced and burst forth great vitality, such as the hot selling network launched by PPG, and the rise of TV marketing and brand chain direct selling stores.