How Far Can You Go?
Recently, Overlord group has invested in its beverage company.
Four point eight
In Guangzhou, 100 million Hong Kong dollars launched the overlord herbal tea, a high-profile announcement to enter the beverage market.
In order to operate this project, the king established the registered capital.
One point eight
HK $100 million
(
China
)
Beverage Co., Ltd., and got it in Huadu District, Guangzhou.
One hundred and ninety
Mu land is used as workshop.
At the same time, the overlord also invited Donnie Yen, who was a brilliant star in recent years.
Recent newspapers, the Internet, are not advocacy of the overlord to enter the herbal tea market, high-profile has always been a tradition of overlord, the industry are talking about this topic, for a time, the exposure of the overlord herbal tea is so dense that we have to admire the media influence and planning execution power of the overlord.
As early as
Three
At the beginning of the month, when he talked with a more influential dealer in the Pearl River Delta, he told him that the overlord wanted to make cold tea and let them do it all the time.
I said:
"
Then you don't hurry to do it?
Support the new product of overlord, and make big money with overlord.
"
He said:
"
How to do it?
Sixteen
The space of one point can not be operated.
"
I said:
"
Overlord terminal support big ah, even if you do not make money, you have to pick up.
"
He said:
"
How can I make money without making money? The market of herbal tea is not easy to buy except Wang Lao Ji.
"
After communicating with the dealer of the overlord shampoo, I began to pay attention to all kinds of information of the overlord herbal tea.
Overlord shampoo is indeed the only national brand in the shampoo field at the end. As a Chinese, I am proud of the overlord's achievement. Besides, I have served in this enterprise, so I have paid close attention to every move of the old club.
Cool tea, the old king Lao Ji family, was bought by a single barcode.
One hundred
Billions of dollars are indeed commercial miracles.
At present, there are no second brands that compete with Wang Lao Ji. Just like Coca-Cola and Pepsi Cola, McDonald's and KFC, it can not be a brand to dominate the world. From this perspective, there is a chance to make herbal tea. Besides, now Wang Lao Ji is still in the turmoil of internal events such as layoffs. But is this opportunity a king of overlord?
The company is known for its good storytelling.
,
This is known as the beginning.
One thousand nine hundred and twenty-eight
Year
"
Traditional Chinese medicine family
"
After treatment, it can remove dandruff and nourish the face. Now it can produce herbal tea to cure the fire. It seems that the family of traditional Chinese medicine is a basket and everything can be loaded into it.
Dilute the traditional Chinese medicine family gold sign, which occupies the mental resources of consumers, is not worth it at all. It is indeed a problem. It is feared that herbal tea is not sold well, and it also affects consumers' trust in the shampoo of the overlord.
Does the shampoo have strong channel resources, first of all, can we effectively integrate and utilize it?
As we all know, daily chemicals and beverages belong to different departments of the store, and from procurement to operation, it is entirely different teams that operate. The directors at the above level may have crossed. The executives at the grass-roots level are entirely different people. How much of this direct store's shampoo resources can be used can be imagined.
Let's look at the channel of distributors. That's not the same. Apart from the huge dealers, there are very few customers who sell daily chemicals and food drinks at the same time. Even if the existing shampoo dealers are willing to operate, they will have to start from scratch, and it is not economical. Supermarkets are completely two different categories of people operating.
There is a precedent for overlord. We all know that the shampoo of overlord is very rare. Few people know that the snow beauty and skin care products of the overlord are not successful in making skin shampoo.
Overlord shampoo also has a strong emphasis on sales promotion.
Overlord shampoo can be successful.
Twenty
The oldest girl is the biggest credit. The overlord knows too much about human nature. She has caught a group of young people whose culture is low starting point and demanding progress. They have nothing. They are willing to endure hardships and fight. The overlord has provided them with a relatively low price for a platform provided by other enterprises. These little girls have gone through the storm, left behind to do business and become supervisors, and some excellent ones have been provincial managers.
Promoters are now indispensable to the shampoo of the overlord. Leaving them is worse than leaving Jackie Chan's big brother.
Overlord's investment in these promoters is huge. Wages and royalties are not counted. The cost of one year's training and the cost of travelling back and forth are amazing.
That's because of the high Maori profit of shampoo.
200ml
Anti - shampoo, retail price up to
Sixty-eight
It's easy to keep these promotions.
Can this set of techniques be used in overlord herbal tea?
Obviously not!
The first shampoo is mainly concentrated in the hypermarket, while most of the customers who consume herbal tea are emergency consumption.
Ten
Square meter
The small shop is on the shopping guide to promote sales.
The second is the same.
Three point five
The retail price, can the gross profit of herbal tea support the cost of these personnel?
Wang has strong resources can not be grafted on the herbal tea, then such a high-profile after the listing of the overlord will have to think more calmly, in fact, the use of king of the brand to make herbal tea is a great risk. The shampoo water of the overlord is the consumer's cognition. Now, how many people will accept a drink, how much more people will accept it, so it is better to make a brand name endorsement on other brands. It is more safe for the overlord to produce products. Once such a high-profile listing fails, a series of reactions can be dealt with by the overlord. Once the listed stocks in Hongkong are plummeting, the king's current chasing wind and dandruff shampoo and how to support the skin care products of Ben Cao Tang are going to burn a lot of money. If these are currently overruled
How far can you go?
Let's wait and see.
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