Children'S Shoes Market Brewing Brand Pformation

　　儿童用品市场正酝酿着一场蜕变，“我们将抓住这种趋势，对助兴进行由内而外的升级整合，通过童星代言、资源整合、终端升级等一系列战略布局。

To create the "children's leisure life" first brand and March.

General manager Dai Cai, general manager of Fujian Xing Xing children's Articles Co., Ltd., officially called the clarion call for the brand new strategy.

In the view of Dai Cai, it is of positive significance to promote the promotion of the brand and promote the recognition and reputation of the customers by participating in the election campaign of the top ten children's shoes in Haixi.

Last month, Xing Xing formally signed Jiang Yiyi and Wei Jingkun's two popular star stars, giving brand new meaning to children's leisure.

It is understood that Jiang Yiyi, who has appeared in nearly thirty films and television works such as four generations, Mars, and Feifei, has played with the top stars Jackie Chan, Sun Li, Xu Qing and others, and has taken many public service advertisements.

Wei Jingkun, known as "Kun elder brother" by the famous host Lao Bi, started learning street dance at the age of 5. The hip-hop dance accompanied by the bright and clear voice and the wonderful performance conquered the audience. Therefore, he has a large number of fans, and is the young star of the current popularity index.

"The two children's cute, versatile images coincide with the orientation of brand life and leisure. Through their endorsement, they want consumers to realize that children's shoes are not only to meet the needs of children, but also a blend of fashion experience and culture, which is a symbol of children's happy growth."

Dai Cai, I said.

In addition to launching the brand image star strategy, this year, the entertainment industry is also based on the integration of multi resources, and will comprehensively upgrade product design, channel promotion, brand image and terminal construction.

"However, the final source of any marketing will return to the commodity, and the consumer will still focus on the product, so the product is the root of the brand."

Wearing money, I said that in order to avoid homogenization competition, and at the same time be able to grasp the trend of children's shoes, 80% of the company's products are designed by independent research and development, while 20% rely on external design companies.

"On the basis of the design of foreign companies, we will carry out the two design, so that there will be more fun features.