Strong Growth In The Chinese Market Attracts Global Luxury Brands

　　2009年，受全球金融危机影响，欧美大批奢侈品品牌陷入了业绩下降甚至债务危机。为降低成本，越来越多的奢侈品牌由中国代工生产。由此，“意大利制造”、“法国制造”的地位和能力受到全球众多权威媒体的质疑。

However, when the European and American economy is still in the doldrums and lingering, China's economy has taken the lead in stabilizing and recovering, and the domestic market has been growing strongly.

This has attracted the world's major luxury brands to compete in China's enclosure movement; a large number of private equity funds have begun to help them in China to find partners to break through the crisis.

Undoubtedly, China's market potential has become the focus of global attention.

Driven by the huge market, China's consumption philosophy, behavior patterns, thinking patterns and cultural attitudes are affecting the global market trend, and will even accelerate the pace of global fashion.

This is a golden opportunity that history gives to China's clothing industry.

Of course, the rise of China's garment industry is bound to suffer global resistance. China's textile and clothing exports suffer from more and more trade barriers, and the marketing power of Chinese culture and creativity needs to be greatly improved.

    　　虽然困难依然存在，但无法阻挡我们前进的步伐。 

After more than 20 years of learning, exploration and practice, China's independent brand building has entered a critical period of development and upgrading from the enlightenment stage.

Next, our biggest goal is to pform from "clothing power" to "clothing power".

Along with the ascension path of Du Yuzhou, President of the China clothing association, a powerful nation in technology, a strong brand country, a powerful country with talents, and a powerful country with sustainable development, we will gain a lot in the future.

In fact, on our way forward, as a "weathervane" of the industry, CHIC2010 once again showed China's active strength.

A number of Chinese brands with distinctive product styles and operating characteristics are brilliant here.

They restructure brand design value and market mode by creating new business value sources to maintain competitive advantage and utilizing innovative products, more energy-efficient or cleaner production processes and new business models.

They reflect the concrete achievements and realistic features of China's clothing brand in terms of structural adjustment, brand building and international development, representing the future of China's clothing brand.

Not only are they full of passion, they are more rational.

They are re examining the growth and development of Chinese clothing brands in the times and the world.

In this group, there is only about 8 days for a garment to start from design and production to shop, and Tonlion to innovate, manage scientifically, and strengthen its own brand building.

   　　 它们是实现“服装强国”目标的中坚力量。 

These forces, when differentiated, can be organized together in various ways, or create a Chinese image with the "national team", or recombine them with certain links, or create brand synergy under the leadership of related organizations.

  　　  这个时间，不会超过2020年。 

In the next ten years, it will be ten years for Chinese costumes and ten years of hard work.

What we need to do now is to broaden our horizons, find the right direction and set a good road map.

This is the choice that Chinese garment industry must face.