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Secrets Of Keeping Marketing Team Working Passion

2008/12/19 15:19:00 41898

It is a long war. First, we must have a right to win.

Marketing

Lasting passion for work.

Temporary passion and short passion can not make a marketing career. However, the passion of a salesperson's work is always fleeting. How can we keep the enthusiasm of the marketing team?

Basically do the following 20 strokes basically.

1. first, employ pleasure.

Marketing

Confucius, a talented person, said, "those who know are not as good as those who are good, but those who are good are not as happy as those who are happy". Therefore, when recruiting marketing personnel to set up marketing teams, enterprises should choose people who are happy with marketing, be interested in marketing, have strong interest in marketing, have marketing interest, have marketing passion, and then have passion for marketing, then they can try to remain passionate and happy. Therefore, enterprises must be happy when they set up marketing teams.

Marketing

Talents.

2. let the right person do the right thing.

marketing management

It is very important to identify talents, define jobs and use talents, accurately determine suitable jobs for qualified personnel and talents, and then accurately match talents and jobs. Only by matching work choices with personal strengths can they complement each other in order to stimulate the enthusiasm of salesmen.

Therefore, it is possible for an enterprise to maintain the passion of marketing if the right person is allowed to do the right thing.

3. set up

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There is a lot of uncertainty in winning the firm belief marketing, often facing the blow of failure, and it is even more common to encounter rejection and frustration, which requires marketers to have a firm belief in winning.

In the marketing management of enterprises, we should help the marketing team to establish the belief that marketing must win, to dilute the adverse stimulus of failure, and tell the marketing team that failure is the mother of success. We should quickly recover self-confidence from failure and rebuild the firm belief that marketing must win before winning the marketing.

The conviction of victory is the support of passion and the foundation of passion. Therefore, enterprises must establish the belief that marketing must win.

4. handles

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Work is as selfless as one's own, but in relative terms, selfishness always emerges in people's hearts, so people are always most concerned, passionate and responsible about their own affairs.

As for marketing, as long as marketers regard marketing as their own business, he has passion, responsibility and ease of making.

Enterprises in peacetime

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As far as management is concerned, marketing efforts should be linked to personal interests. It is important to talk about the benefits of a target or specific job to marketers, such as sales revenue, bonus benefits, job skills, job promotion and other important interests, so as to stimulate passion and achieve marketing goals.

Therefore, enterprises should try to make marketers regard marketing as their own business.

5. scientific planning

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The goal of personnel is to follow the Smart principle in formulating marketing personnel's goals. When setting goals, they must be specific (Speciec), measurable (measurable), attainable (attainable), associated (relevant), and time limited (timebased). Smart principles emphasize four indicators. When making goals, none of them can be regarded as qualified target planning. If the goal planning is not good, the enthusiasm of marketing personnel can not be stimulated, so no matter whether the target is easy to complete or impossible to accomplish, it can not stimulate the enthusiasm of salesmen, so enterprises must scientifically plan the goal of marketers.

6. cash in time

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The commitment of the examination to the marketing staff's salary, reward, commission, job promotion, insurance, welfare, training and other commitments, enterprises should speak in time to cash in. These commitments are like the three meals of the marketing staff. Marketers do not have enough time to eat three meals without working hard. If they fail to fulfill their commitments in time, marketing personnel will lose their passion for work, so enterprises must promptly fulfill their performance appraisal commitments.

7., the power to set an example in marketing management is endless. A song learning from Lei Feng's good example has inspired people from generation to generation to strive for good deeds. Similarly, marketing management should set an example, including typical personalities, typical cases and typical operations in the marketing process, so as to guide and standardize marketing work as a reference, stimulate marketing personnel to release passion and better accomplish their tasks, so enterprises should set an example in marketing management.

8. timely adjustment of the layout structure of marketing is a common disease of people. The marketing personnel are always passionate at the beginning of their work. But when they are familiar with or working for a while, they become lazy and lose enthusiasm. It is more important to adjust the marketing layout structure at the right time. This adjustment includes the change of marketing area, the mobilization of marketing personnel, the replacement of customers, the change of marketing organization, and so on, so as to satisfy the marketing personnel's novelty seeking and novelty psychology, so as to rekindle the enthusiasm of marketing personnel, so enterprises should timely adjust the layout structure of marketing.

9., encouraging the marketing innovation of the innovative enterprises with full participation in marketing can not only meet the needs of market competition, but also stimulate the enthusiasm of marketing personnel. If we encourage all marketing personnel to participate in marketing innovation at the same time, we can not only make the marketing personnel feel valued and respected, but also embody the sense of pride that marketing personnel are masters of the enterprise, so as to mobilize the enthusiasm of the work and stimulate the enthusiasm of the work. Therefore, enterprises should encourage marketing personnel to actively participate in marketing innovation.

10. listen to and adopt the feedback from marketers, take the initiative to listen to and adopt the feedback of marketing personnel, including positive feedback and negative feedback, such as suggestions, opinions or even complaints, create a communication platform for the marketing staff or vent pipes, provide solutions for marketing staff to solve problems, provide support, comfort the minds of marketing personnel, alleviate the pressure and oppression of marketing personnel, and make marketers light up, passion, and successfully achieve marketing objectives. Therefore, enterprises should listen to and take timely feedback from marketing personnel.

11．创造和谐宽松的营销环境就这一点来说，营销环境也可以说是营销文化，营销环境对营销人员的影响至关重要，比如创建企业中人人平等、互相关爱、沟通无碍、反应迅速、团结协作、不畏困难、奋力拼搏的营销环境，不只是追求企业利益，而且还造就大量优秀人才；不只是给营销人员压力，而且还给营销人员动力、活力；不只是指正营销人员的缺点，而且更能发挥营销人员的优点，悉心帮助营销人员成功；整个营销团队各成员之间，不只是同事关系、上下级关系，而且还是朋友关系、亲人关系；告诉营销人员企业不只是股东或老板的，而且是包括营销人员在内的每个人的，从而使营销人员有责任感、使命感、成就感、自豪感、荣誉感、忠诚感、归属感，因而也就能最大限度地保持营销人员的工作激情，所以企业要创造和谐宽松的营销环境。

12., marketing work also needs rest and rest without rest. It will not work, rest is for better work, marketing is mental and physical, and work environment is unstable, plus pressure and certain risks, so it is easy to be physically and mentally exhausted. So smart companies always urge salesmen to pay attention to rest and pay attention to safety. Some enterprises organize marketing personnel to travel or participate in some entertainment activities over a period of time, so that marketers will invest in marketing work with higher enthusiasm. Besides, people are not machines, so they must have a proper rest to ensure their health and enthusiasm, so marketing requires work and rest.

13., help salesmen do well in career planning enterprises, if they can combine the actual conditions of enterprises and their professional qualities, help marketers to make scientific and realistic career plans, such as formulating career planning for marketing personnel after one year, two years, three years and five years, and telling marketing personnel what career promotion plans they need to enhance, so that marketers can have the initiative and direction to motivate salesmen and stimulate strong passion for work. Therefore, enterprises should help marketers to make career planning.

14., the principles of marketing management should be flexible, such as enterprise discipline, marketing system, etc., which should be strict and flexible in marketing management. It should embody the humanistic management more strictly. It should be strict and relaxed. It should be strict with the prohibitions. It should be flexible and flexible in dealing with people, quantity and quantity, so as to achieve the perfect combination of principle and flexibility, so that marketers can be convinced, ashamed or grateful, so that marketers can work with higher enthusiasm, so the principles of marketing management should be flexible.

15. to do a good job in marketing personnel training and training is a better marketing weapon for marketers. Through marketing training, marketers can improve their working skills, understand product knowledge, enterprise conditions, change their work attitude, marketers through marketing training, confidence in a hundred times passion work, in order to achieve a more successful marketing goal, so enterprises should do a good job in marketing personnel training.

16. use true love to move the salesmen and enterprises to care about the work of marketers. They should also care about the lives and families of marketers. They should be approachable, considerate and caring, do a good job in marketing personnel, give marketing personnel encouragement, support and help, especially to solve the difficulties and needs of marketers.

Sometimes, perhaps a sincere greeting, perhaps a simple meal, perhaps a little help...

Subtlety can best reflect the true feelings, which can deeply touch the marketing personnel, and thoroughly eliminate the worries of the salesmen, and throw the enthusiasm and selflessness into the marketing work with gratitude. Therefore, the enterprises must move the salesmen with sincerity and sincerity.

17., the management of salesmen should be open and fair. Confucius Yun: "do not suffer from widows and suffer from inequality". In marketing management, policy formulation, resource allocation, support and assistance, reward and punishment, contradiction handling and so on should be pparent, open, fair and fair to the whole marketing team. They should not be partial to anyone, nor will anyone strike a blow. It will be fair to resolve conflicts of interest among the members of the marketing team so that we can get along well with each other without causing the partiality of the marketing team to affect the passion of work. Therefore, the management of marketing personnel must be fair and fair.

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