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Promotion Brings Wings To Terminal Sales (1)

2008/7/2 17:14:00 41831

When sales promotion is becoming a necessary tool for terminal sales campaign, its demand for enterprise terminal promotion team is becoming more and more stringent. It is necessary to have a professional sales promotion team.

Yes, "if you want to work well, you must first benefit your device". If you want to achieve Mahayana in terminal promotion, you must establish and create a team that can promote good battle terminal sales promotion teams.

Now many home appliance enterprises, in order to enhance market resilience, strengthen the flexibility of terminal promotion, and increase the effectiveness of terminal promotion, have gradually organized various forms of terminal promotion teams, such as terminal units, promotion teams, promotion sub teams and so on.

For the time being, these terminal promotion teams are defined as "promotion teams" to discuss topics and talk about their form of work and their value and significance to enterprises.

As the saying goes, tigers without teeth can only starve to death. Enterprises without terminal promotion and promotion can only wait for death. The value function of promotion teams in terminal sales is to add wings for tigers, promote sales for terminal promotions, and create miracles for the market.

In the actual business operation, the promotion team is a mobile, circular and practical terminal organization for brand promotion, sales promotion, promotion and tackling, training and upgrading.

The terminal unit selects regional markets, terminal stores, promoters and salesmen to conduct comprehensive and hard and soft packaging promotion and promotional activities.

Through terminal rigid packaging, we can fully create the activity propaganda and sales atmosphere in terminal stores, and carry out terminal interception. Through flexible packaging, we can make the terminal shopping guide master the selling points and sales skills of products, and train excellent terminal purchasing teams.

Therefore, they play a professional shopping guide in the terminal site sale, they play an expert trainer in the terminal shopping guide training, and they play the familiar officers and soldiers in the terminal promotion plan.

In the eyes of enterprises, they are the brand From EMKT.com.cn mobile landscape, enhance the confidence of customers in distributing the brand, stimulate the enthusiasm of customers to sell the brand products. In the eyes of customers, they see the professional cooperation, support and activities brought by the cooperative manufacturers to their terminals, which greatly increase their loyalty and gratitude to enterprises.

Since sales promotion teams play such a big role in the market, what kind of organizational structure is the promotion team? How can they organize and carry out routine work?

How do enterprises manage and assess them?

一、促销小分队组织架构：

1, in the provincial capital market, it is usually a branch purchasing director, a part-time leader or a team leader, a shopping assistant, a training supervisor, and a professional temporary promoter. The number is basically 6.

2, the key regional market is generally the district's shopping assistant and part-time promotion team leader, group members for some professional promotion, the number is basically four people.

Most of the professional promotions are professional sales, organizational and training abilities, but they are very old and have been working for many years.

3, for the whole branch, the sales promotion team has a total membership of about 20 people. They plan, organize and implement the terminal promotion activities according to the needs of the local market.

二、促销小分队的工作职责：

1, according to the center's promotional activities plan for the regional market, the local regional managers should be combined with local customers' requirements to plan, organize, arrange and execute specific activities.

Promotion team's main work in a promotion campaign.

Serial number	Main items	Principal responsible person	Remarks
One	Communication and negotiation before the event	Regional manager and team leader	Mainly for the communication and negotiation of customer activities.
Two	Planning for promotion activities	Customer, regional manager, team leader	Mainly for the planning and design of activities.
Three	Working arrangements for active personnel	Regional manager and team leader	The main task is to enable small team members to perform their duties, eliminate the division of labor, and confuse the activities.
Four	Activity flow arrangement	Regional manager, customer and team leader	Mainly for on-site program or activity flow design.
Five	Shopping guide training before the event	Detachment member	In order to enhance the shopping guide information, we should provide training in product knowledge, sales skills and matters needing attention.
Six	Material layout at the event site	Detachment member	POP, DM, gifts, display products, etc.
Seven	Promotion interception at sales site	Detachment member	Assist terminal shopping guide for on-site product sales.
Eight	Summary of promotion and promotion	Team leader	Looking for gaps, summarizing causes and experiences, enhancing strengths and avoiding weaknesses