Next Year'S Orders For Independent Brand Shoes Enterprises Are Expected To Increase By 30%.

Compared with the cold wave, Anta, Lining and XTEP are made in China.

The big news came recently: because of its own brand, these brands are not affected by the financial tsunami. Instead, they will get more orders in the next quarter. Orders will increase by more than 30% and prices will rise by about 10%.

Anta sports said that the order volume in the second quarter of 2009 increased by more than 30%.

Lining, a domestic sporting goods giant (02331.HK), recently released the order information. It also showed that the volume of orders for product dealers increased by 31.6% in the second quarter of next year compared with the same period last year.

The average retail price of products increased by 10.2%, and the number of orders increased by 18.9%.

The average retail price of products increased by 11.8%, and the number of orders increased by 18.8%.

A wave of "closure" is gathering.

According to media reports, there are thousands of families in Dongguan alone.

Because foreign orders can not be reached, the capital chain and cash flow break down, and they are declared to be closed down. The common characteristics of these shoe enterprises are the "three to one supplement" processing trade as the main business.

And Anta, Lining, etc.

Enterprises are holding the brand of independent intellectual property rights, and the cash flow is relatively smooth.

Take Anta as an example. After listing in Hongkong in the first half of this year, the company has 3 billion 300 million yuan in cash on hand and no bank loans.

In addition, a large number of OEM shoe companies fall, and a few have their own brands.

With the rising trend of development, the new wave of shoe reshuffle will start next year and the tide of mergers and acquisitions will follow.