Clothing Stores: Prices Can Be Discounted, But Services Can Not Be Discounted.

I often get in and go to various stores and enter the store, but the living "display" salesperson has a unique view. The salesperson has a variety of activities when there are no guests in the shop. There are chatting, chatting, relying on the cashier, staring at the mirror, tidying up the hair, standing at the door and smiling at the door.

I often ask colleagues who work with me, if you are a guest, enter the store to see if this is the case, do you feel comfortable? Do you approve of this store? Will you try to buy it because of service? Answer is negative, some colleagues replied, even if you want to buy, you will kill a price, and the price is right.

Everybody, the discount of service means that the price of the goods will be discounted. Are you willing to give a discount according to the requirements of the guests?

So I strictly demand that my shop assistants should not be like them.

"Busy is the store's guide card".

When there are no guests in the shop, the salesperson's action is to be busy. The busy salesperson lets the guests who walk outside see in their eyes. They think that the business of the store is good and business is good. The goods are good, and they will walk in consciously to see if there is any suitable one for themselves. Only if there are too many people to see, the business will be fine.

Busy stores can virtually increase the entry rate of customers.

When the salesperson was busy in the shop, the guests arrived.

"Welcome is the image of a store."

Greeting guests are very important to the store. They are the windows of service image. Their appearance, appearance, politeness and service level will give the guests the first impression.

The purchase behavior of guests has a very important impact.

1, stores should unite objects.

Combination

The features of service, the unity of the greeting language can reflect the value of the brand service more. The guest enters McDonald's in any restaurant in China, and the first sentence is "welcome to McDonald's".

In general, the simplest welcome language is unity.

But you miss yours.

Can be remembered, then changed to "Hello! Welcome to XXXX", in such a very simple word, that is, sincere and enthusiastic, so that not only can every customer in this shop remember you, but you can also immediately wake up. (oh, I am in a certain store now!)

2. Standard welcome action

A lot of salesmen are disagree with the action. They think that "speaking" is the most important thing in the sales process.

A lot of salespeople think so, that is the most important thing.

Is this really true? In interpersonal communication, behavioral studies have concluded that 83% of the factors affecting communication are visual, 11% from hearing, 3.5% from olfactory, 1.5% from sense of touch, and 1% from taste.

That is to say, vision is the biggest influence factor in communication.

The sales and service of stores are the same. The influence of language is only 11%. Ten sentences can only be heard by a guest. You say that our quality is very good. The guests think you must say that your own things are good and do not believe it.

Action and vision are the most important factors in influence.