Garment Enterprises Speed Up Production, Distribution, Design And Retail

< p > reporter survey found that in the annual report of < a href= "//www.sjfzxm.com/news/index_cj.asp" > clothing > /a > brand, many enterprises will improve, improve and optimize the supply chain as part of the upgrading and pformation of enterprises.

With the development of individuation and diversification of consumer demand, garment enterprises need to shake off the shackles and shift from mass production to customized production.

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< p > < strong > small batch customized production < /strong > < /p >

Less than P has always been the production principle pursued by luxury brands. Recently, Burberry announced that it would implement customized men's clothing in China.

Customization and personalization seem to be the most common means of luxury brand marketing. Apart from their strong capital base, they also have collaborative design teams, garment manufacturers and marketing planning.

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< p > the more individualized consumer demand for clothing, the more a href= "//www.sjfzxm.com/news/index_q.asp" > clothing production < /a > needs to shift from mass production to small batch and customized production with diverse varieties, personalities and distinctive features.

However, small batch and customized production have increased the difficulty of matching the supply chain of garment enterprises.

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< p > "shortening the shelf life and accelerating the production cycle."

In a high intensity supply system, clothing brands need to track the target consumer group in time, and deal with the uncertainty of clothing product demand at any time, and adjust the production plan.

It is difficult for garment enterprises to break the inertia of standardized production in a short time, but this is the most painful pition that apparel brands need to experience in reducing inventory and increasing efficiency.

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"P", the industry said, although the local clothing brand is difficult to have a top team like Burberry in all aspects, but the key to the Burberry to become the best of the luxury goods is the communication and cooperation between the teams, and the garment enterprises in our country are used to the production and marketing, and lack the tracking of the changes in the demand for the target consumer groups in order, processing, purchasing and sales.

Ma Shihua, director of China logistics and Supply Chain Management Research Institute, once said that supply chain management needs to integrate suppliers, manufacturers, distributors and retailers through the initial order, single information and feedback information to achieve rapid and accurate production and sales.

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< p > < strong > speed up production distribution < /strong > < /p >

Less than P, fast fashion giant ZARA has become the object of fashion brand competition in China.

It is understood that ZARA's strategy requires that all types of new products in the supply chain should be continuously introduced.

ZARA executives said in an interview that ZARA operates "a href=" //www.sjfzxm.com/news/index_f.asp "fashion" /a ", and consumers can find the latest and limited supply of new products from ZARA.

Through rapid design, rapid production, fast delivery and quick upgrade, ZARA has reached 7 days of renewal cycle.

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< p > after realizing the speed and change of production and supply chain, whether clothing enterprises can quickly distribute products to the regional market depends on the delivery link of the supply chain.

In fact, ZARA's quick establishment is based on this.

It is understood that in order to ensure that all styles of clothing will not stay at headquarters for too long, ZARA garments will be sorted at 60 thousand parts per hour after delivery to the distribution center and pported to retail terminals in 1-2 days.

According to statistics, ZARA European stores can receive goods within 24 hours, and American stores need 48 hours, while Japanese stores are within 48-72 hours.

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< p > faster than ZARA, local clothing brands have always been satisfied with the slow distribution status quo.

It is understood that the distribution of local clothing brands will take several months.

Data show that in clothing production and sales, 5% of the time is used for processing and manufacturing, and 95% of the time is waiting for processing, pportation and so on.

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< p > < strong > Design and retail at both ends. < /strong > < /p >

< p > clothing brand influence, marketing strategy, design research and development, and terminal sales determine the sales volume of garment enterprises in the production process. The supply chain is to optimize sales volume and achieve high performance.

If the supply chain is not built to meet the diverse needs of consumers, the supply chain is also regarded as invalid.

In the view of Zhang Jiangping, chairman of Taiping bird, excellent clothing enterprises should have the dual capabilities of design research and development and supply chain integration.

Design research and development is a fundamental guarantee that clothing brands launch thousands of new products in one year, and supply chain integration is the key to enable garment enterprises to maximize profits at a short time and low cost.

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< p > Lai Yang, Secretary General of Beijing Business Economics Association, believes that the foundation of domestic a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > clothing brand < /a > the supply chain is to improve the design level, create brand quality and deepen brand culture.

According to Lai, the main reason for the failure of domestic clothing brands to win consumers' hearts is the lack of brand image and characteristics.

"Consumers choose clothes that reflect their own status. They should pay attention to the combination of clothing and consumer lifestyles and consumption concepts, so that consumers can feel the brand's attitude towards life and culture.

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